blogging

Four Things Every Great Blog Post Needs

September 17, 2015 Leave a Comment

Blogging is about more than just writing some words and posting them online. You need to make sure that those words you spend time writing are found by people, and there are ways to make sure that your posts are more visible and easier to discover.

While there are numerous ways to create shareable and findable blogs, there are some key points that can make the ones you post more interesting. This won’t guarantee that they go viral, but it will make them something people enjoy reading, want to come back for, and share with their own friends.

A Title That Pulls Them In

Titles are everything in the online world, much the same as in newspapers. You want catchy headlines that make people need to read what you have to say. People love to read lists and they love to learn how to do things.[Read More]

6 Reasons Every Company Should Use Content Marketing

November 22, 2013 Leave a Comment

The world of marketing is constantly changing and evolving. Practices that were common place five or ten years ago are now outdated. In the past several years, a trend has emerged that has revolutionized the way companies connect with consumers. A recent survey shows that 78% of Chief Marketing Officers now believe that future of marketing lies in content marketing.

Source

Content marketing is the creation of valuable content for the purpose of attracting consumers to a product or service. The content may be about the product itself, or related issues that will help the customer catch the vision of the company. Content marketing is most commonly found on company blogs, social media, videos and other mediums. The following are 6 reasons your company should be involved in content marketing. Some of the most common forms of content of content marketing are infographics, video, memes, interactive graphics, and more.[Read More]

7 Tips for Promoting Your Music on Your Blog

July 22, 2013 Leave a Comment

As a musician, one of the most important things you can do to self-promote is maintain a personal blog that incorporates audio clips of your music. But it’s important to do it in such a way that it doesn’t annoy users: all your plug-ins should promote a positive experience. How do you strike that balance?

WordPress offers seven key plugins that are perfect for musicians. It’s arguably the most professional and user-friendly blog option on the market: WordPress looks like a “real” website, and it’s so easy to use that even Luddites can be successful with it.

Here are the best WordPress plugins for promoting your music on your blog.[Read More]

6 Ways to Get Some Attention for Your Blog

July 4, 2013 Leave a Comment

One of the most disheartening experiences for a newbie blogger is the realization that nobody’s commenting — or even reading — what you’re putting out there.

The vast majority of blogs are abandoned after a few short weeks, but it doesn’t have to be that way. Don’t assume that people will instantly start reading your sterling prose; some PR and outreach are required. After all, how are readers even supposed to know about your blog in the first place?

Even the apparently simple blogs that are successful have a done a lot of marketing work behind the scenes. It takes more than great writing and high-quality pictures to be a success. Here are six ways to get attention for your blog. Ideally, you should use them all to get off the ground floor. Proper blog management requires at least one hour per day apart from the writing.[Read More]