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The Importance of Security During Digital Marketing Campaigns

The Importance of Security During Digital Marketing Campaigns

December 2, 2019 By Fleur Hamilton Leave a Comment

These days, it’s imperative that you get your digital marketing right. More people have access to your digital advertising via places like Facebook, Twitter, or Instagram than ever before. When you do a significant marketing push, there’s a good chance that a lot of it will be digital, and a lot of it will be on these social platforms. 

Between you putting your information out on the net and other people potentially answering your ads by inputting their information through digital means, online security has never been more critical.

So, as you initiate your next digital marketing campaign, what can you do to make sure that your cybersecurity is on point? First, you should know what the most common information hacks are that bad actors can use against you. Second, you should recognize the importance of digital IT security, especially on a professional level. And third, you should learn the basics of different types of digital encryption, as that may have an impact on the way you choose to advertise.

Most Common Information Hacks

Have you read any news about hacking lately? People who attempt to gather other people’s personal information can be very creative about it. If you plan on doing a digital marketing campaign where data is flowing back and forth between you and potential clients, you have to recognize that hackers are going to try to steal information if they can. 

Perhaps the hackers pretend to be your company. Or maybe they hack into your central database and steal people’s information that way. Having effective cybersecurity will prevent this from happening, so you don’t have to deal with the aftermath.

Digital IT Security 

If you don’t know how to protect yourself from online threats, you should consider hiring a cybersecurity consultant or firm. These IT professionals will step you through all the best practices to make sure that your promotions and advertising online don’t get hacked or corrupted by malicious people or malicious code. Knowing that you have a team of people behind you who are preventing digital trouble will free you up to focus on the quality of the advertising itself.

Types of Digital Encryption

Before you do anything online these days, you should recognize the different types of digital encryption. Then you should note what styles of information can be encrypted. If you use the cloud, is your information on the cloud server encrypted? If you send emails, is that data encrypted so that no one could read it even if they did somehow come across the data stream? 

Even if you don’t understand where encryption comes from or necessarily how it works, you should at least understand the basics of how to make it work for you, especially if you plan on doing online communication that involves sensitive information.

Filed Under: Security Tagged With: digital marketing, digital marketing campaigns, online security, Security

Powerful Tools & Services That Top Designers and Developers Are Using

November 29, 2019 By Daniel Leave a Comment

It is a great time for being a web designer and developer, don’t you agree? Now there are tons of web tools and services that are helping us save time, being more productive, and in the end, be better professionals. Right now there are the special Black Friday and Cyber Monday events that are making our lives even nicer with hugely discounted products. I’ve never seen such excellent Black Friday WordPress Deals.

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Filed Under: Software, Web Tools Tagged With: Black Friday, Software, Web Design, web development

Creating a Safe Space for Your Online Data

November 7, 2019 By Fleur Hamilton Leave a Comment

Security should be a priority in your life today to create a safe space for your online data. We’ve all heard about the horrendous consequences of identity theft. But even knowing that risk is omnipresent, a lot of people don’t take even basic steps to ensure that their private information is not compromised. You should start to alleviate this risk for yourself, your family, and your business matters today.

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Filed Under: Internet Tagged With: identity theft, online data, protecting social accounts

How To Choose The Best Poly Mailers

October 21, 2019 By Daniel Leave a Comment

Every single business owner understands the importance of creating high-quality products. However, not many understand the importance of proper shipping. We often see that poly mailers are an afterthought. 

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Filed Under: Business Tagged With: business, email, marketing

3 Reasons Private Citizens Need New Encryption Technology

October 18, 2019 By Daniel Leave a Comment

The awareness of just how prevalent cybercrimes are has skyrocketed in the last few years, which is expected given that so many multinational corporations and major political parties have been hacked. These hacks are causing major financial and reputational damage to these institutions, but are they causing people to take cybersecurity seriously?

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Filed Under: Security Tagged With: cybersecurity, online security

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