The world of marketing is constantly changing and evolving. Practices that were common place five or ten years ago are now outdated. In the past several years, a trend has emerged that has revolutionized the way companies connect with consumers. A recent survey shows that 78% of Chief Marketing Officers now believe that future of marketing lies in content marketing.
Content marketing is the creation of valuable content for the purpose of attracting consumers to a product or service. The content may be about the product itself, or related issues that will help the customer catch the vision of the company. Content marketing is most commonly found on company blogs, social media, videos and other mediums. The following are 6 reasons your company should be involved in content marketing. Some of the most common forms of content of content marketing are infographics, video, memes, interactive graphics, and more.