It seems as though social media changes on a daily basis, with new sites and applications popping up so frequently it could make your head spin. The issue that bears constantly in mind is the idea that, while it is called “Social Networking,” there is very little social benefit to using these sites. When is the last time you actually made a new and tangible connection on a social networking site? There are plenty of dating apps out there, but this can still seem taboo in many people’s minds, and the risk of meeting a random partner doesn’t bode well with many users. It seems social media keeps us away from actual social interaction, and keeps us behind our computers more often than not. [Read more…] about The Changing Face of “Social” Media
Social Networks
6 Reasons Every Company Should Use Content Marketing
The world of marketing is constantly changing and evolving. Practices that were common place five or ten years ago are now outdated. In the past several years, a trend has emerged that has revolutionized the way companies connect with consumers. A recent survey shows that 78% of Chief Marketing Officers now believe that future of marketing lies in content marketing.
Content marketing is the creation of valuable content for the purpose of attracting consumers to a product or service. The content may be about the product itself, or related issues that will help the customer catch the vision of the company. Content marketing is most commonly found on company blogs, social media, videos and other mediums. The following are 6 reasons your company should be involved in content marketing. Some of the most common forms of content of content marketing are infographics, video, memes, interactive graphics, and more. [Read more…] about 6 Reasons Every Company Should Use Content Marketing
Instagr-Ads? Instagram Brings Advertisements to Feeds
Instagr-Ads? Instagram Brings Advertisements to Feeds (via BestTechie)
Confirming news that first broke last month, a little over an hour ago, a post on Instagram’s blog revealed that the photo-sharing social network owned by Facebook would soon be rolling out advertisements in its users feeds. Here’s the meat of the…
Social Media: ID Theft, Scams and How to Prevent Becoming a Victim
Social Media: ID Theft, Scams and How to Prevent Becoming a Victim (via http://paulschaecker.blogspot.nl)
By Joy Mali in Security Social Med Social media has made it easier for people to share their views and opinions with the rest of the world. It has made keeping in touch with friends and family and sharing aspects of your life through status messages…
Don Draper’s head would explode if he saw this Pinterest for professionals
Don Draper’s head would explode if he saw this Pinterest for professionals (via Pando Daily)
By Carmel DeAmicis On August 22, 2013When you’re a reporter covering a startup that hasn’t been written about yet you feel a bit like you’re taking away its media virginity. The founders are so fresh-faced, bright-eyed and innocent. That’s…
The Future of Social Media in the Business World
The era of social media in today’s business world has quickly, and not so quietly been ushered in. With nearly every company, both big and small using social media, having an online presence has never been more important than it is today. Social media has already had a huge impact on the world of business, so let’s take a moment and ponder on what the future has in store.
In 2012, New York Life Insurance’s social media guru, Dipayan Gupta, used social media to reach out to policy holders, after the deadly and destructive Hurricane Sandy. Gupta informed all of their policy holders that if their home was damaged during the storm, they could reach out to New York Life via social media. [Read more…] about The Future of Social Media in the Business World