Social media is one of the fastest growing, most exciting and unpredictable industries. In just the past few years, it has gone from nonexistence, to something used only by teenagers and lonely singles, to something that is almost as important as breathing for any person hoping to keep in the know. Companies are finally starting to take notice of the importance of social media, and they are devoting real resources to becoming a presence online. It is hard to say exactly what will happen in the near future, as one of the main features of social media is its unpredictability. But what is certain is that it is going to be a bigger force than it has ever been before.
As the internet becomes a bigger part of everyday life, you may become increasingly impressed or overwhelmed with what social media can offer. If you use your own common sense along with the following tips, you will be able to navigate social media sites like a professional.
Discussion is Key.
The first of the social media secrets is not really a secret if you think about it. Social media is about connecting with others or being social. So, ask interesting questions. Express concern about an issue you are passionate about. Find news that is relevant or entertaining. Respond to feedback as quickly as possible to keep the conversation going. [Read more…] about 10 Best Social Media Secrets for 2013
The average person spends considerable time on their preferred social networks – Facebook and Twitter topping the list. Depending on the demographics, one can’t ignore Pinterest and Instagram. If, however, you are an online professional, the chances are that you handle many more social media platforms, and probably, you also handle more than one account for each.
For some, juggling time and platforms is an easy task. Sure enough, if you are responsible for only a two to three platforms and the same number of accounts. Still, those little tasks spread all over the place can easily add up and make your job troublesome. The trick is to take advantage of the numerous social media tools out there. [Read more…] about Social Media Tools to Optimize Your Daily Workflow
How long have you been living in the stream? Do you find yourself thinking about a thought is worth tweeting or not – more regularly than could be appropriate? Do you find yourself using words that language purists would frown upon, words that have been born out of too much time on Twitter?
The truth is that as much time as I spend on Twitter, thanks to work-related activities as well, I don’t easily pick up on many of the buzzwords. Perhaps that is because I have an aversion to using buzzwords – most of the time, at least. I do understand that there are people who like picking up those buzzwords and actually use them, contributing to the further spreading of those words. If you’re one of them, you just might enjoy your Friday a bit more with this infographic I found. [Read more…] about The Social Marketer’s Urban Twictionary
Twitter has more than 500 million users, with 150,000 new users signing up every day. Not all of those are active users (that number is about 100 million every month), but those who do use Twitter actively generate an average of 55 million tweets per day. (Source)
Seeing those numbers, one would be an idiot not to want to take advantage of the potential audience on Twitter. No matter what your purpose may be – personal brand building or business expansion – there are a lot of people on Twitter who may be the targets of your message. And one way to get the word out even more is to get retweets – as many as you can; and the more retweets you get, the better.
So how do you go about getting retweets? [Read more…] about The Art of Getting Retweets
Everyone knows by now that Facebook owns Instagram. Launched in October of 2010, the free photo-sharing cum social networking platform quickly rose in popularity, in spite of the fact that it was initially limited to iOS devices. (Or maybe because of that fact as well?) In any case, when it was released for Android, Instagram got even more popular, with everyone and their mom suddenly transforming into budding photographers.
The story of Instagram does not stop there. Early this year, the social network we all love and hate made moves to acquire Instagram. It stated its desire, made known its plans for Instagram to continue being independently managed, the FTC did its thing, and in September of this year, Instagram officially became part of the Facebook family. [Read more…] about Instagram Got a $525M Offer From Twitter