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social media

5 Tips for Online Branding Success

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If you have a company, a business, or even just a product that you’re developing, then you’re probably at least faintly aware of the importance of branding. However, there will be a point, if it hasn’t already happened that you’ll discover that the act of branding itself, may be more important than the quality of your services!

online-branding

It’s one of the more intriguing truths about today’s marketing world, in fact, that brand is more important that product, just as it is sometimes curious that medium is more important than message. With that in mind, what are some tips you can use in your personal effort for more effective online branding success? [Read more…] about 5 Tips for Online Branding Success

The Changing Face of “Social” Media

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It seems as though social media changes on a daily basis, with new sites and applications popping up so frequently it could make your head spin. The issue that bears constantly in mind is the idea that, while it is called “Social Networking,” there is very little social benefit to using these sites. When is the last time you actually made a new and tangible connection on a social networking site? There are plenty of dating apps out there, but this can still seem taboo in many people’s minds, and the risk of meeting a random partner doesn’t bode well with many users. It seems social media keeps us away from actual social interaction, and keeps us behind our computers more often than not. [Read more…] about The Changing Face of “Social” Media

6 Reasons Every Company Should Use Content Marketing

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The world of marketing is constantly changing and evolving. Practices that were common place five or ten years ago are now outdated. In the past several years, a trend has emerged that has revolutionized the way companies connect with consumers. A recent survey shows that 78% of Chief Marketing Officers now believe that future of marketing lies in content marketing.

content-marketing

 

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Content marketing is the creation of valuable content for the purpose of attracting consumers to a product or service. The content may be about the product itself, or related issues that will help the customer catch the vision of the company. Content marketing is most commonly found on company blogs, social media, videos and other mediums. The following are 6 reasons your company should be involved in content marketing. Some of the most common forms of content of content marketing are infographics, video, memes, interactive graphics, and more. [Read more…] about 6 Reasons Every Company Should Use Content Marketing

Social Media: ID Theft, Scams and How to Prevent Becoming a Victim

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Social Media: ID Theft, Scams and How to Prevent Becoming a Victim (via http://paulschaecker.blogspot.nl)

By Joy Mali in Security Social Med Social media has made it easier for people to share their views and opinions with the rest of the world. It has made keeping in touch with friends and family and sharing aspects of your life through status messages…

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5 Tips for Managing Your Company’s Social Media

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Social Media
As consumers rely more and more on the internet for their communication and entertainment needs, social media has become the centerpiece for many businesses’ marketing and sales efforts. Implementing the following five management suggestions will help turn social media into an effective and efficient marketing tool for your company.

1. Team Communication

Communicating your company’s social media strategies with your team is just as important as other aspects of your company. There are several actions you can take to help reassure your team that their efforts are important and noticed. Employee appreciation programs can have a huge impact on the effectiveness of your team, and the creativity exerted for each project. [Read more…] about 5 Tips for Managing Your Company’s Social Media

Social Media: Revolutionizing the Business/Customer Relationship

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Social media is one of the fastest growing, most exciting and unpredictable industries. In just the past few years, it has gone from nonexistence, to something used only by teenagers and lonely singles, to something that is almost as important as breathing for any person hoping to keep in the know. Companies are finally starting to take notice of the importance of social media, and they are devoting real resources to becoming a presence online. It is hard to say exactly what will happen in the near future, as one of the main features of social media is its unpredictability. But what is certain is that it is going to be a bigger force than it has ever been before.

New Platforms [Read more…] about Social Media: Revolutionizing the Business/Customer Relationship