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The Evolution of Famous Logos

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Evolution of famous logos

Apple Logos

It doesn’t take a marketing and branding expert to realize the importance of logos. After all, the average consumer knows just how a good logo can make you associate it with a particular brand. Case in point: anyone who sees that ubiquitous apple (the fruit) with a chunk bitten off knows just what company it stands for.

I sure don’t know much about creating logos, but I came across this funny slash interesting post at Stock Logos ((Stock Logos Web Site)) about how the logos of famous companies have evolved over the years. AND how they just might evolve in the years to come. That is the funny part.[Read More]

RockMelt: Do We Really Need Another Browser?

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What web browser do you use now? The chances are that you have at least three installed on your computer, and you probably don’t use all of them on a regular basis – unless you’re a developer, maybe. I have Firefox, Safari, and Chrome and really just use the first two.

That’s why, when I heard about RockMelt – “Your Browser. Re-Imagined.” – I couldn’t quite fathom the need for it. The main thing that they are focusing on is the fact that the browser is very tightly integrated with Facebook, as well as other social networking platforms.

At this point, you are probably thinking of Flock, which basically tried to do the same thing. Unfortunately, it didn’t really take off. Anyone among you using Flock these days? My point exactly.

Even experts seem to look upon this venture as something that might not take off. With the heavy emphasis on social browsing integration, there is not much to sustain whatever initial attention RockMelt might gain. The three big players – Internet Explorer, Mozilla Firefox, and Google Chrome – can easily add those features.

Still, we can’t deny that they might have something here. After all, social networking is really the “in” thing right now. Who knows, RockMelt just might change the face of browsing.

Call me a dinosaur or whatever you wish to, but I just don’t feel the urge to apply for a RockMelt account right now. If you do, visit their web site and apply for that RockMelt invite yourself. In the meantime, I shall visit Facebook using good old Firefox. 😉

So tell me, do we really need a re-imagined browser?

Beware of Scareware!

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I’ve heard of malware, but scareware?  Apparently, scammers are now playing on the fears of Windows users – fear of viruses and other malware.  In order to make money, they dupe people into thinking that their system is suffering from a relentless malware attack, hence the term scareware.  As the scammers prey upon those fears, they prompt users to download security updates that can “keep users safe.”

Obviously, they will charge for these updates.  The problem is that, one, the threat is almost always fake; and two, the security updates are just as fake.  The user who falls for this trick will end up being at least $50 poorer, without having anything to show for it!

This tactic was exposed earlier this week by Parveen Vashishtha from Symantec.  In a blog post, he outlined the modus operandi of this new breed of scammers. The trick is in knowing that browsers DO NOT ask you to download security updates via malware threat warnings.  If you do see something like the image below, chances are you are the target of a scareware scam.

If you’re thinking that people who are dumb enough to fall for this trick deserve it, think again.  The truth of the matter is that the trick seems to work so well – even some experienced users fall for it.  In fact, the scareware business has already made more than $100 million, according to the FBI.  Don’t laugh just yet.

Your safest bet is NOT to click the download button, obviously.  Of course, you also ought to make sure that your OS, security software, and browser/s are updated on a regular basis.

3 Internet Pet Peeves and Their Fixes

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Considering the time that you probably spend online, you would know that there are a lot of things that can happen out there that get your goat. We all have our pet peeves; some of them we can find fixes for, some we just can’t do anything. And, speaking of these Internet problems and fixes, I read a very interesting and useful list at PC World.

There are too many too mention here, but let me give you the three that are my pet peeves.

Facebook game and apps overload

I love Facebook games – a couple of them, at least; but I know how irritating it can be to see all those feeds when you are NOT interested in them. Hence, I try to limit the things that I publish. If you have friends who can’t help but flood your feed with their Facebook games and apps, though, PC World suggests Facebook Purity, which is part of Firefox’s GreaseMonkey add-on.

Useless search bars in web sites

What use is a search bar embedded in a web site if you can’t get relevant results? This has happened to me countless of times that I have simply stopped using them most of the time. What I have been doing is what PC World suggests: go to your usual search engine and key in site:nameofsite.com “what you’re looking for” instead.

Flash ads automatically blaring out some audio

Imagine browsing the net while at Starbucks or some other place when suddenly, this loud audio emanates from your speakers. Forget that – imagine working late into the night, you’re alone at home, and the same thing happens. I have jumped out of my skin so many times because of this! Here’s the fix from PC World: use FlashMute, which blocks Flash access to your audio. They do have a disclaimer: your anti-virus software might see it as an attack when you download the software. Ignore it.

For the complete list, visit PC World.

Firefox 3 Beta Available

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Firefox fans can already download and start playing with the Firefox 3 beta version 1. Here are some of the features that the new version should pack:

  • improved security and malware protection
  • improved password and download management
  • more personalization options with bookmarks and searches
  • improved HTML rendering and font architecture
  • performance improvements

I will probably start using Firefox 3 as soon as it comes out, but I need to second what Duncan Riley said on TechCrunch. The main issues with Firefox right now are the memory leaks and crashes, and according to him there is no evidence that this new version will solve these problems for good.

I found the memory leak issue especially harsh under Ubuntu Linux, which is my current operating system. Hopefully beta testers will report this problem.