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Angry Birds

Angry Birds Cookbook Coming Soon!

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Eggs
Talk about taking advantage of a brand’s popularity by expanding one’s horizons even more! This is exactly what gaming company Rovio is doing. Not content to sit on their laurels with the success of the game Angry Birds (and all its other variations), Angry Birds the movie, and a host of other branding stints, Rovio is now venturing into something totally unexpected – the kitchen!

Now one would think that the kitchen is the logical place to be for birds and pigs, the main characters in the game, but the characters are not exactly meant to be eaten, are they? Rovio’s cookbook, however, is going to focus on EGGS. Yup, the self-published cookbook is going to feature family-friendly recipes with eggs as the main ingredients.

No wonder these birds are so full of angst! First they’re pitted against pigs that are colored green – for goodness’ sake, I don’t know why they have to be green! Then they have to be put on a slingshot and hurtled through the air. The impact has to hurt – not to mention the sensation of flying unnaturally. Now, their eggs have to be the focus of a cookbook! Then again, I suppose that they can be thankful that the cookbook is not a specialty cookbook featuring poultry.

Seriously, though, Rovio seems to be spreading themselves thinly in an effort to gain more revenue. It is rather surprising as one would think that with the amount of exposure that they have, Rovio would not need much in terms of marketing services, paid search company services, and the like. However, it seems that the company is not earning as much as most people think (that includes me, I suppose) – hence the aggressiveness in branching out and identifying other sources of revenue.

Since I have been known to go out and spend money on most anything Angry Birds (the last purchase being a cute bag for my nephew), I won’t be surprised if I find a copy of the new cookbook in my possession. After all, I do like my eggs!

The cookbook will be available in next few weeks in both traditional print format and app form.

Via
Photo via pietroizzo

Angry Birds for Real

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It’s been a while since I last played this overly addictive game, but there is no denying that there are still people who are only starting to get hooked. Unsurprisingly, businesses will continue to ride this wave as long as it can bring them benefits. And Deustche Telekom is not exempt from this.

Earlier this month, the telecommunications giant teamed up with Rovio, the creators of Angry Birds, to promote their new services. In a Spanish town called Terrassa, they set up a real-life Angry Birds scene, complete with pigs, birds, bricks, and what-have-you. To top it off, this talented band provides a jazzed up version of the game’s theme. Never mind that the people who participated in the event were all invited to be there and paid (I assume). The whole thing still looks fun.

Some of you may be sick of the birds by now, but this video just might change your mind.

I wonder if this will set off a string of copycat events?

Angry Birds Rio Trailer

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angrybirds
That little game that pitted irate birds against green pigs has reached such proportions that everyone around the world knows about it by now. Angry Birds, the game, has converted many a self-proclaimed non-gamer into chronic casual gamers. From the iPhone to the iPad, you will see people swiping and cursing just to get those irritating viridescent hogs out of the way. And, I bet you know just how tough those pigs can be!

There have been several versions of the game, but now, the birds and the pigs are coming to the big screen! In a few months, we can all queue up at the theater to see Angry Birds Rio the movie. The plot – if it can be called that – is ridiculous, I think. Still, the game itself is so ridiculous that it is good, isn’t it? So anyway, the birds are shipped off to Rio for a “vacation”. READ: They are caged and kidnapped. Of course, the protagonists escape from their cages, and that’s when they discover hundreds of other captive birds.

Angry Birds Rio will also be released as a game to complete your avian experience. Here’s the newly released trailer to get your adrenaline going.

Oh, and if you are impatient and cannot wait till March, you can get the Valentine’s Day edition in a week or so. Of course, it goes without saying that this version will have lots of pink in it. 🙂

Angry Birds Friends Featuring Greenday Coming Soon

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Angry Birds Friends
Angry Birds Friends – Greenday

Just when I thought I would not be hearing anything more about Angry Birds! I have to admit that I fell for the Rovio game, hook, line, and sinker. I bought Angry Birds t-shirts for my brother. My sister and I had matching Angry Birds flip flops. I had an Angry Birds cake made for my brother’s birthday last year. Oh, and yes, I have all the games on the iPad.

By the time Angry Birds hit Facebook, however, I was already rather tired of the game. I won’t hesitate to say that the physics of the game in space was too much for me.

But Rovio is not one to rest on its laurels. They’re going to milk their creation for what it’s worth. Maybe more. And this time, they’re reaching out to the masses who have a penchant for other symbols of their generation.

With Angry Birds Friends, Rovio has turned to punk band Greenday to gather more players – or bring them back – into the fold. [Read more…] about Angry Birds Friends Featuring Greenday Coming Soon

Angry Birds Coming Soon to Your TV Set

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Angry Birds
Just when I thought the Angry Birds hype had disappeared, they released Angry Birds Space. Sure, I will admit that it has been downloaded onto the iPad, but I have never played it. It’s been sitting there prettily for more than a week now, but I know how that goes. I’ll start playing. I’ll get upset because I can’t get three stars, but I won’t be able to stop playing till I finish the game. By hook or by crook.

So yes, I am keeping the Angry Birds “disease” at bay. Then I hear about the new thing Rovio’s getting into: Angry Birds cartoons. On TV. [Read more…] about Angry Birds Coming Soon to Your TV Set

Smartphone Use an Indication of Wealth?

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Blackberry
I would never really have thought about it, but a Reuters article got me thinking. ((Source: Reuters)) A study was conducted by The Luxury Institute, with the goal of finding out how wealthy consumers used their smartphones. In other words, they studied the app usage among the members of this sector.

The conclusion? Wealthy people tend to use their smartphones more for apps geared towards finance, travel, and news. They do not seem to have a proclivity for social apps like Twitter or for gaming apps. [Read more…] about Smartphone Use an Indication of Wealth?