Success with inbound marketing is putting marketing automation tools in the spotlight. Of all the actions that the tools can complete, lead nurturing remains at the top of the list when it comes to what business owners expect from marketing automation tools. Lead nurturing considers the fact that it generally takes several efforts before potential customers purchase a company’s products or services. Between an initial introduction and actual purchase date, business leaders and members of their sales teams have to maintain regular communications with prospects.
Marketing automation tools saving business sales
If they don’t, they could not only lose a single sale; they could lose a customer forever. Because one prospect generally knows 10 or more people, the loss could prove costly, especially if prospects tell their contacts (think social media) about a negative experience they had with the company. Marketing automation tools are eliminating the need for sales teams to pick up the telephone and call prospects several times a month, giving sales teams the chance to diversify how they maintain communications with prospects. Yet, lead nurturing isn’t the only reason businesses are using marketing automation tools.
