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5 Tips for Online Branding Success

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If you have a company, a business, or even just a product that you’re developing, then you’re probably at least faintly aware of the importance of branding. However, there will be a point, if it hasn’t already happened that you’ll discover that the act of branding itself, may be more important than the quality of your services!

online-branding

It’s one of the more intriguing truths about today’s marketing world, in fact, that brand is more important that product, just as it is sometimes curious that medium is more important than message. With that in mind, what are some tips you can use in your personal effort for more effective online branding success? [Read more…] about 5 Tips for Online Branding Success

4 New Innovations In Web Communication Technology

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Web communication is expanding and exploding in new directions all over the place right now. New technology and processes are allowing corporations, individuals, game companies, and video channels to communicate faster and better than ever before in history, and it’s changing the very fabric of the way we live our lives.

internet technology

To illustrate this point, check out the following four new innovations in web communication technology that have allowed people to take these gigantic steps forward – high-tech webcasting for corporations is becoming more consistent, streaming technology for gamers is opening up that industry, video channels can now stream content live more easily, and mobile devices are better equipped to handle streaming video. [Read more…] about 4 New Innovations In Web Communication Technology

Four Things Every Great Blog Post Needs

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Blogging is about more than just writing some words and posting them online. You need to make sure that those words you spend time writing are found by people, and there are ways to make sure that your posts are more visible and easier to discover.

While there are numerous ways to create shareable and findable blogs, there are some key points that can make the ones you post more interesting. This won’t guarantee that they go viral, but it will make them something people enjoy reading, want to come back for, and share with their own friends.

A Title That Pulls Them In

Titles are everything in the online world, much the same as in newspapers. You want catchy headlines that make people need to read what you have to say. People love to read lists and they love to learn how to do things. [Read more…] about Four Things Every Great Blog Post Needs

Best Apps For People With Disabilities

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These days everyone has a smartphone, even kids. The bonus of smartphones is that they serve as more than phones, they offer many great benefits to the average individual, and many more to people with various disabilities. Suffering from a disability isn’t just about getting your disability insurance and settling into a life without the things you love.

Smartphones act as lifelines, they act as entertainment, and they even work as a way to learn new things. Whether you use an Android phone or an iPhone, there are an array of apps for anything from reading disorders to sensory issues, for both adults and children. Whether you want to learn to communicate with your deaf friend, or need something to help your autistic child, there is an app for that.

Autism Apps

There are many autism apps available. Some of them are directed at all ages, while some of them are for children only. While there are far more available on iPhone, there are some for Android. [Read more…] about Best Apps For People With Disabilities

Why You Need Plugins for your Blog

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wordpress-blogger

Any blog, in order to be fully functional, needs to use plugins. These tools make a site more interactive and appealing compared to a passive one.

Regardless of the blogging platform you use, there are plenty to choose from these days and many can be used for free. You just need to do a little research and get to know them so you can select the ones that will suit your needs.

WordPress

WordPress is considered the most popular blogging platform. Launched in 2003, it has evolved from being a blogging platform into a content management software for non-blogging websites. Many companies today are utilizing it for their main websites. [Read more…] about Why You Need Plugins for your Blog

Leading 2014 Marketing Automation Tools

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Success with inbound marketing is putting marketing automation tools in the spotlight. Of all the actions that the tools can complete, lead nurturing remains at the top of the list when it comes to what business owners expect from marketing automation tools. Lead nurturing considers the fact that it generally takes several efforts before potential customers purchase a company’s products or services. Between an initial introduction and actual purchase date, business leaders and members of their sales teams have to maintain regular communications with prospects.

Marketing automation tools saving business sales

If they don’t, they could not only lose a single sale; they could lose a customer forever. Because one prospect generally knows 10 or more people, the loss could prove costly, especially if prospects tell their contacts (think social media) about a negative experience they had with the company. Marketing automation tools are eliminating the need for sales teams to pick up the telephone and call prospects several times a month, giving sales teams the chance to diversify how they maintain communications with prospects. Yet, lead nurturing isn’t the only reason businesses are using marketing automation tools.

[Read more…] about Leading 2014 Marketing Automation Tools