Undoubtedly, location-based or location aware services, be it on the web or mobile is the next big thing to watch out for. And if you haven’t jumped into the bandwagon, you might want to check out Gowalla or FourSquare, two of the hottest location-based social networking tool which are fighting it over the right to become the market’s number 1 service.
And these two services just might officially spark up their unavoidable rivalry at the upcoming SXSWi 2010 gig next week. Both FourSquare and Gowalla are said to be bringing more innovative features in the said event.
I actually have both, and several of them. I have FourSquare on my iPhone and BlackBerry Bold while Gowalla both sits on my iPhone and Google Nexus One phone. But I don’t get to use them that much since there are very few people in my area who uses these applications.
In terms of features, Gowalla recently revamped its Passport pages by using Big icons to show places you’ve visited. It is also now easier to spot if you’ve got new friend requests. Design-wise, Gowalla has also made some improvements, specifically eliminating the prevalent dark green hues of its interface and replacing it with a light green look. Overall, Gowalla is ahead of its competitor, FourSquare in the looks department.
If FourSquare is lacking on the looks department, it is however prepping up some functionality enhancement. One of these is the “categories” element to plaes. This new feature simply lets you put places you’ve visited into various categories to make browsing easier.
Of course, these two location-aware services would only thrive if you are using them. So, which side are you taking? Have you used either of the two on your mobile devices?