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How Videos Can Enhance Your Content Marketing Strategy

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In times where everything is accessible in a matter of seconds, the attention span of the average consumer has decreased drastically. As the number of competitors vying for their attention on daily basis increases, small business owners need more than basic content to stay out in front. Utilizing visual content such as videos has proven to be a very effective way to capture and hold the attention of audiences. Below, is a look at how incorporating professional videos into your content can increase your exposure and enhance your marketing efforts. [Read more…] about How Videos Can Enhance Your Content Marketing Strategy

How Analytics Can Help You Grow Your Business

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Analytics provide a treasure-trove of information for your business. They offer insights into what’s working in your business and marketing strategies, as well as what’s not. Using these insights, you’ll get all the answers you need to meet your goals. Real-time analytics can give you even more detailed information that can help you make decisions to meet your goals even faster.

Here’s how you can use analytics to help you grow your business:

Identify the Content That’s Getting Results

You do your research and create the content and banner advertising that you think will resonate with your target audience. But you never really know what’s going to work until you put the content out there. Your analytics can tell you, with clarity, what’s working and what’s not. [Read more…] about How Analytics Can Help You Grow Your Business

What It Takes to Launch a Successful eCommerce Business

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If you read the latest retail statistics it’s easy to see why there’s a lot of excitement surrounding eCommerce. Every year eCommerce takes a larger piece of the retail pie. It’s also a much more cost-effective way of launching a retail business compared to traditional brick-and-mortar stores.

But if you’re planning on getting in on the eCommerce game, it’s not as simple as creating a WordPress website. For starters, you need to have a product that people are interested in buying. Once you have that figured out, there are a number of additional steps that needed to be taken to improve your odds of eCommerce success. [Read more…] about What It Takes to Launch a Successful eCommerce Business

Studypool Review: Micro-Tutoring Done Right

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Going online to get educational help is not a new idea. However, constant innovations to the ed tech industry means that more students than ever are logging on for tutoring services. With many looking for quick and easy help as opposed to full-blown tutoring services, micro-tutoring has become a popular option. Studypool is a site that has revolutionized this learning concept. [Read more…] about Studypool Review: Micro-Tutoring Done Right

5 Sets of Helpful Online Tips

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If you have a computer or a mobile device, and you’re connected to the internet, then you can search through the world’s entire body of online information. And sometimes you want just basic information, whereas other times you’re specifically looking for tips and advice.

And five of those topics that millions (and millions and millions) of people are going to be looking for, every single day, include advice about dating, educational opportunities, the best place to find news, suggestions regarding social media use, and basic business tips. There’s so much data out there you’ll never look through it all, but if you at least find the most helpful stuff, that’s a positive experience.

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Online Dating

Everyone want to be matched with the perfect person. That’s a basic, ingrained life goal. Find a partner. Ask them out. Get married and have kids. Go on romantic getaway. Those things all required finding that right match, and with the way that searches and filters work online these days, you’re never more than a few clicks away from finding people that share your similar interests. You don’t have to haunt bars anymore – you just have to find the right online dating sites!

Educational Opportunities

And there aren’t the same gatekeepers to education these days either. Education used to be expensive. Or highly protected among various circles of intellectuals. Now, it’s free for your taking if you can find educational websites that cater to your needs. You might not be able to get official certification without having to pay some cash somewhere along the line, but the information itself is most likely there, so long as you know how to search for free educational opportunities online. Many prestigious colleges offer free courses like this.

Where To Find Your News

Finding your news sources can be a tricky thing. You can either try to insulate yourself with what you want to hear, or you can absorb multiple news sources that center around certain topics. By searching for news online, you’ll get rid of some of your natural bias toward certain things like news channels or websites. Allow yourself freedom online, and expand your worldview.

Suggestions For Social Media Presence

One interesting thing about social media is that though everyone uses it now, not everyone does a great job of using it properly. There’s a flexible, growing social etiquette that comes with public posting, and if you feel like your presence isn’t quite right, searching online for tips is a good idea.

Business Tips

And one thing that business people love to do is write about how good they are at business! That means that you can search through all their tips, and specifically find the ones related to the industry that you’re interested in, and save yourself making a lot of mistakes you don’t have to.

Three Reasons Your Blog Needs Photos

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It doesn’t matter if you are just a lonely housewife blogging about your life and what meal you cooked today, an aspiring poet sharing your words, or if you are a business blogging to increase your credibility in your field, you should be including photos with each of your blog posts. For one thing, it just makes them look better and more interesting. It adds a little something extra to what you have to say.

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Adding photos to a blog post doesn’t need to be a difficult or tricky thing, even if you aren’t handy with a camera yourself. In fact, you can find websites that offer stock photos, sometimes for free. Just make sure that you are picking royalty-free photos, and that you follow any instruction on crediting photos you use that are not your own. [Read more…] about Three Reasons Your Blog Needs Photos