Here’s an interesting look into the current buzz being posted on Google Buzz. The study was conducted by Post Rank which tracks engagement activities on over two dozen social networks and recently added buzz posted on Google Buzz.
During their analysis of Google Buzz feeds, Post Rank found some interesting points regarding all the noise that have been building up on Google Buzz.
Turns out, approximately 60% of the content on Buzz is from Twitter! Many users have hooked up their accounts to automatically repost their content from Twitter either directly, through FriendFeed, or via another service.
The runner up to Twitter? Another set of bots! This time, it’s automated alerts from feeds, e.g. CNN publishes a new story and a bot pushes it out to the Buzz stream. All in all, those two sources account for almost 90% of the Buzz stream, and even in the remainder there is a long tail of Google Latitude updates, ping.fm, and others. Unfortunately, there just doesn’t seem to be much original and/or human-generated content in Buzz. Perhaps you shouldn’t hurry to install that Buzz button on your site just yet…
What does this all mean. If you’re a social media marketeer eyeing to implement some marketing campaign on Google Buzz, well you might want to hold back for awhile as there is no clear chance that your campaign would reap higher engagement.
It seems that the activities on Google Buzz right now are all automated. Well, of course you might be engaging with “real people” in your own Buzz streams and that’s pretty understandable since you’ve selected people to follow on Google Buzz yourself.
But then as what Post Rank’s study yielded, majority of Google Buzz posters are actually non-human.