Do you remember Cellino & Barnes? Even if you’re not from New York, the advertisements for this legendary personal injury firm had such reach as to inspire an SNL sketch, a COVID-19 handwashing challenge, and much more – and that’s not the only distinctive element of the firm. Rather, their jingle was symptomatic of a major shift in the legal profession: an emphasis on marketing. And though the duo borrowed their practice from a leading Louisiana lawyer, Cellino & Barnes truly mastered the art of legal marketing, a rule that essentially says, “find out how much your biggest competitor is spending on ads and double it.” [Read more…] about Maximize Your Marketing: Why Law Firms Need Bigger Promotion Budgets
Getting your small business off the ground takes a lot of effort, and your web efforts will make the most significant impact on your level of success. The internet plays a large role in people’s lives all over the world, and grants small business entrepreneurs the ability to reach a much wider audience of consumers.
Take full advantage of the opportunities laid out before you, and learn all there is to know about boosting your small operation into a larger, more successful business. Here is a quick overview of some crucial tips for making the most of the web.[Read more…] about Web Tips For Small Business Entrepreneurs
If you read the latest retail statistics it’s easy to see why there’s a lot of excitement surrounding eCommerce. Every year eCommerce takes a larger piece of the retail pie. It’s also a much more cost-effective way of launching a retail business compared to traditional brick-and-mortar stores.
But if you’re planning on getting in on the eCommerce game, it’s not as simple as creating a WordPress website. For starters, you need to have a product that people are interested in buying. Once you have that figured out, there are a number of additional steps that needed to be taken to improve your odds of eCommerce success. [Read more…] about What It Takes to Launch a Successful eCommerce Business
Business owners new to internet marketing spend a lot of time getting traffic to their websites. Traffic is very important, but what happens once visitors arrive at your site is what really matters. So much time is spent focusing on getting hits and studying traffic patterns that the entire concept of conversions is missed. One of the biggest mistakes people make that kills sales is bad web design.
Conversions, not traffic, are what actually matter in business. Conversions mean that people who visit the website actually buy the products or services offered. Hits and traffic patterns do not help a business without that follow through where visitors actually make a purchase. So what are the elements of good website development and what will kill conversions? [Read more…] about Tips for Increasing Conversion Through Web Design
For the average Internet user, web design may be no man’s land. It could seem a world beyond one’s grasp, something that is best left to the pros. While there is truth in that – in all likelihood, the pros can do a better job with less effort – it does not discount the possibility of a newbie or a non-pro creating a simple web site that looks good and functions well. Truth be told, I believe that while there are people who are born with an eye for good design, that eye can be developed with time and practice as well.
If you are a not a professional web designer but you want to be able to create something that you would not be ashamed to show to the world, you’ve come to the right place. There is a lot to learn in this field, but I have put together some essential web design tips that will help you come up with something you can be proud of!
Creating a website may seem to be a daunting task, especially if you have not done it before. However, the Internet has made so many things possible, and even easy, that practically anyone with the desire and willingness to learn can create a website on his own. There are so many guides you can follow which will teach you how to make a website. Let us do our share to help you in this regard with these simple steps to help you in starting a website if you are a complete newbie. [Read more…] about Starting a Website For a Complete Newbie