Daily Bits

mobile texting

Facebook Killing the Christmas Card

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christmascard
We have to face it – the popularity of the traditional way of greeting people during Christmas has slowly been declining over the years. You may say I am stating the obvious, but if you think about it, Facebook might not be the main thing to blame. Some guys at Mintel International actually points out that the decline in Christmas card sales started way back in 2005. Today, though, experts are pointing fingers at social media sites – not just Facebook, mind you.

One of the purposes of Christmas cards is to do some catching up, and with people being more connected on a daily basis these days, the need for the former is fast become non-existent. Think Facebook status updates – at least once a day for most people. Think tweets – definitely more than once a day for those who are on Twitter. Then there’s e-mail, instant messenger, text messaging, e-cards, and so on. All of these things are so accessible and do not take up much time. Compare that to having to purchase Christmas cards, writing notes (manually!), and posting them.

With the mindset and fast-paced lifestyle that people have these days, it is not such a surprise that Christmas card sales are way down, is it?

Enter Facebook card app Fun Cards. To be honest, I haven’t used this app even though they have been up since 2007. Christmas 2010 is not here yet, but 8 million cards have been sent so far.

Things do seem ominous for the Christmas card, don’t they? How about you? Are you going the Facebook card route or are you going to try for something more tangible?

Photo via SMU

Text Messaging Among U.S. Teen Explodes

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Following our recent coverage of  how young online people value their privacy, here comes another report centering on the same demographics this time looking into the exploding text messaging habit of U.S. teens. The study, conducted by Pew Internet shows how teen-agers have embraced text messaging and made it as their main communication medium among circle of friends.

According to the study, some 75% of 12-17 year-olds now own cell phones.  And those phones have become indispensable among teens when communicating with their friends. Around 72%  of American teens engaged in text messaging. Even more interesting is the fact that more than half or 54% to be exact of American teens are daily texters. In fact, texting has overtaken other forms of interaction and communication among American teens today.

Other key findings of the Pew Internet study include:

  • One in three teens sends more than 100 text messages a day, or 3000 texts a month.
  • Calling is still a central function of the cell phone for teens and for many teens, voice is the primary mode of conversing with parents.
  • Girls more fully embrace most aspects of cell phone-based communication.
  • For parents, teens’ attachment to their phones is an area of conflict and regulation.
  • Most schools treat the phone as a disruptive force that must be managed and often excluded from the school and the classroom.
  • Cell phones help bridge the digital divide by providing internet access to less privileged teens. Still, for some teens, using the internet from their mobile phone is “too expensive.”
  • Cell phones are seen as a mixed blessing. Parents and teens say phones make their lives safer and more convenient. Yet both also cite new tensions connected to cell phone use.
  • Cell phones are not just about calling or texting – with expanding functionality, phones have become multimedia recording devices and pocket-sized internet connected computers
  • 4% of teens say they have sent a sexually suggestive nude or nearly nude image of themselves to someone via text message

So there. Now you know what your kids are up to in case they use their mobile phones more often than you’ve expected.

The Development Of SMS Marketing And What It Can Achieve

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Marketing techniques have been developing over the years and are now being used in more ways than ever before. The mobile device is one of the most used electronic gadgets in many parts of the world and is one of the main ways in which people keep in contact with each other. The SMS/text message is one of the most popular methods of communication and is great because it delivers simple, bite-sized bits of information to the receiver.

sms marketingSource

SMS marketing has become popular with companies and industries as a networking solution when marketing in various ways. SMS marketing can be used in a number of ways, such as to communicate with customers about new products and services, as well as in situations where a customer may need an update about a service that they have requested. [Read more…] about The Development Of SMS Marketing And What It Can Achieve