Daily Bits

Social Networks

The Changing Face of “Social” Media

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It seems as though social media changes on a daily basis, with new sites and applications popping up so frequently it could make your head spin. The issue that bears constantly in mind is the idea that, while it is called “Social Networking,” there is very little social benefit to using these sites. When is the last time you actually made a new and tangible connection on a social networking site? There are plenty of dating apps out there, but this can still seem taboo in many people’s minds, and the risk of meeting a random partner doesn’t bode well with many users. It seems social media keeps us away from actual social interaction, and keeps us behind our computers more often than not.[Read More]

6 Reasons Every Company Should Use Content Marketing

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The world of marketing is constantly changing and evolving. Practices that were common place five or ten years ago are now outdated. In the past several years, a trend has emerged that has revolutionized the way companies connect with consumers. A recent survey shows that 78% of Chief Marketing Officers now believe that future of marketing lies in content marketing.

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Content marketing is the creation of valuable content for the purpose of attracting consumers to a product or service. The content may be about the product itself, or related issues that will help the customer catch the vision of the company. Content marketing is most commonly found on company blogs, social media, videos and other mediums. The following are 6 reasons your company should be involved in content marketing. Some of the most common forms of content of content marketing are infographics, video, memes, interactive graphics, and more.[Read More]