I don’t know about you, but I am online pretty much throughout my waking hours. I have a convenient
excuse reason, too: I work online! I am not addicted to the Internet. Neither am I addicted to Facebook. It just so happens that I need these tools for work. Just because I update my status all the time does not mean anything. I’m not like those people who update their Facebook status from – you guessed it – the loo!
Where is this coming from? I just read a press release from AIS Media, a digital agency that recently conducted a survey on where people usually update their status on Facebook; that is, where they are physically located when the access their Facebook accounts.
I don’t know what they were thinking, but they did ask a very personal question in the survey: “Do you ever use Facebook on your mobile device while you’re in the bathroom?”
I suppose the survey was anonymous as, according to AIS, 27 percent of their respondents answered yes. Of those who answered yes, 54.4 percent were women while 45.6 percent were men. More so, those who do use their mobile devices in the bathroom to update their Facebook status mostly fell in the 30 to 49 age category.
AIS, being focused on social media marketing, had some pretty important-sounding conclusions:
While it may seem humorous to survey people about their Facebook usage while in the bathroom, the results underscore the proliferation of consumer social media usage and their strong need to stay connected. For businesses and brands, social media offers an opportunity to engage potential customers like never before.
They’re probably right, but I think it means one thing: we need to get a life. (Ooops, did I just say we?)