Even before I read the details about the newest social networking site in town, I was already feeling positive about the whole idea. Perhaps it was due to the fact that I immediately took notice of its charitable goals.
You have to admit, social networking sites are fun and easily fill up idle time, but at the end of the day, their worth in real life might be up for discussion. With this new site that Chris Hughes has set up, things just might have a better impact.
Called Jumo, the site is primarily aimed at building connections between individuals and non-profits or charitable organizations. Charities will be indexed and people can find – or browse – these entities, as well as evaluate them.
In case the name Chris Hughes seems familiar but you just can’t quite put your finger on it, let me point you in the right direction. He is actually one of the co-founders of Facebook and is also known for having been the director of online organizing for Barack Obama’s campaign back in 2008. It is not a surprise that he is the guy behind Jumo, is it?
I have to be honest – I am wondering if Jumo will actually result in people giving more to charities. If you think about it, Facebook offers its own venues for giving, but how many people actually give to charities via this venue? I wonder if Jumo will be able to take things one step further and result in tangible donations for those who are in need the most.
One question: would you sign up for Jumo and be more active in giving because of it?