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If Only All Beer Commercials Were This Good

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Remember the TV commercial I shared late last year? It was Bahrain Telecommunications Company’s ad, which I think is one of the best commercials I have ever seen. Well, here is another commercial that caught my fancy. It is not a new one – it was created sometime last year – but the graphics and the blending of the images and sound just come together perfectly. Of course, the two dragons breathing fire kind of made everything perfect for me!

This commercial is for Sapporo beer, arguably the most popular beer in Japan. I think this ad was made to promote the beer in Canada, which is also now being brewed in Ontario. I think the ad makes excellent use of real people and CG to create a great a collage of the process of brewing Sapporo beer whilst sharing distinctive elements of the Japanese culture. I’ll speak no more about it – watch in amazement yourself!

Starship Edelweiss: Trekkies Considered Yourselves Warned

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I am serious about that warning for hardcore Star Trek fans out there. I saw this video YouTube, and the word starship caught my eye. Of course, I just had to watch the video. Then again, I should have heeded the red flags that were going up all over the place because of the “electronica” tag associated with it.

Now I don’t know if it’s just me, but there is something not right about the whole concept. Mr. Spock must be turning in his grave right now! Just take a look at the video and tell me if I am overreacting or what.

So what do you think of Edelweiss’s spin on starships, space, and science fiction in general?

Anyhow, the song has been around for a while – since the early 90s. The band Edelweiss is from Austria and it seems that they are not together anymore today. (I wonder if Trekkies had anything to do with that?)

To be fair to the musicians, the line about beaming up to the stars is on repeat in my head. Maybe there is something wrong with me!

This Is How Commercials Should Be Like

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TV commercials are a pound a penny, but every now and then, you will find a rare gem. That’s exactly the case with this Batelco commercial, which will not fail to capture your attention for its entirety.

This commercial was created by Spy Films directors Alex & Steffen for Batelco (Bahrain Telecommunications Company), and while it may not place the focus on the telecommunications industry, the imagery is definitely bada**. Watch this video for yourself, and do look out for the awesome dragon (which, in my opinion, should have been shown for a tad longer).

Now tell me, what are you thinking? They couldn’t have ended that in a better way, could they?

VLC 1.1 Is Faster And Better

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Since its original release, VLC media player has gotten a lot of attention and has become one of the most used – if not the most used – media players today. This is due to many reasons, but for the most part it is due to ease of use and the functionalities that the software offers. I can’t say how many times seeing that striped cone icon has made me happy!

Last week, a new version of VLC was released – VLC 1.1.0 – and true to form, the software has received largely positive reviews. One big reason behind the enthusiasm of users for VLC 1.1.0 is the fact that it is ready for HD.

How so?

VLC 1.1.0’s hardware video acceleration makes it ready to process high resolution images and offers much smoother playback. With the trend pointing to the use of HD more and more, this is a welcome development for users. Another important update added to this version is the support for WebM, which is being touted as the new standard for video. Of course, there are countless other fixes and tweaks that have been made for this release.

On the flip side, SHOUTcast streaming has been removed – VLC 1.1.0 does not support this anymore. The reason behind this is that AOL was demanding that VLC bundle AOL software with the player. This included adware, mind you. It was either that or remove the SHOUTcast support. Guess what the guys behind VLC chose?

In any case, the removal of SHOUTcast, while it will be missed, is not that big of an issue. The software is still free and works perfectly. Download VLC 1.1.0 here.

4 Affordable Kickstarter Power User Tools for Multimedia Bloggers

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For all the bloggers who like to get in on where the action is and shoot their own videos, capture and process their own photography while adding a unique and professional touch to their work, I’ve found some fun and powerful gadgets for you. Forget about Photoshop, that requires a special skillset to spice up your photography work and forget about Instagram or Youtube, you have to rely on their presets, filters and templates for your stuff.

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Here are some Kickstarter products in the Apple Gazette Store that will get your creative juices flowing toward your next project or publication. [Read more…] about 4 Affordable Kickstarter Power User Tools for Multimedia Bloggers