In the era of tech giants, privacy has almost become a luxury. This is because people are virtually connected to their computers or the Internet at all times. This has made social theorists quite concerned about the phenomenon known as the Internet of Things (IoT).
The Internet of Things is a term coined by Kevin Ashton during a 1999 supply-chain management presentation at Proctor & Gamble. For Ashton, IoT meant that the benefit of computers and the Internet can only come from the documentation of actions. Everything a person writes, clicks, downloads, consumes, uses, searches, and views on the Internet becomes not only a data profile on that person’s behavior, but data that constitutes the space of the Internet. The goal then is to document this data more and more fully, in the hope to be able to obtain a complete picture and scope for businesses to increase their efficiency and effectiveness toward consumers.