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Social Networks

The Future of Social Media in the Business World

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The era of social media in today’s business world has quickly, and not so quietly been ushered in. With nearly every company, both big and small using social media, having an online presence has never been more important than it is today. Social media has already had a huge impact on the world of business, so let’s take a moment and ponder on what the future has in store.

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In 2012, New York Life Insurance’s social media guru, Dipayan Gupta, used social media to reach out to policy holders, after the deadly and destructive Hurricane Sandy. Gupta informed all of their policy holders that if their home was damaged during the storm, they could reach out to New York Life via social media. [Read more…] about The Future of Social Media in the Business World

5 Tips for Managing Your Company’s Social Media

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Social Media
As consumers rely more and more on the internet for their communication and entertainment needs, social media has become the centerpiece for many businesses’ marketing and sales efforts. Implementing the following five management suggestions will help turn social media into an effective and efficient marketing tool for your company.

1. Team Communication

Communicating your company’s social media strategies with your team is just as important as other aspects of your company. There are several actions you can take to help reassure your team that their efforts are important and noticed. Employee appreciation programs can have a huge impact on the effectiveness of your team, and the creativity exerted for each project. [Read more…] about 5 Tips for Managing Your Company’s Social Media

Social Media: Revolutionizing the Business/Customer Relationship

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Social media is one of the fastest growing, most exciting and unpredictable industries. In just the past few years, it has gone from nonexistence, to something used only by teenagers and lonely singles, to something that is almost as important as breathing for any person hoping to keep in the know. Companies are finally starting to take notice of the importance of social media, and they are devoting real resources to becoming a presence online. It is hard to say exactly what will happen in the near future, as one of the main features of social media is its unpredictability. But what is certain is that it is going to be a bigger force than it has ever been before.

New Platforms [Read more…] about Social Media: Revolutionizing the Business/Customer Relationship

10 Best Social Media Secrets for 2013

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SM
As the internet becomes a bigger part of everyday life, you may become increasingly impressed or overwhelmed with what social media can offer. If you use your own common sense along with the following tips, you will be able to navigate social media sites like a professional.

Discussion is Key.

The first of the social media secrets is not really a secret if you think about it. Social media is about connecting with others or being social. So, ask interesting questions. Express concern about an issue you are passionate about. Find news that is relevant or entertaining. Respond to feedback as quickly as possible to keep the conversation going. [Read more…] about 10 Best Social Media Secrets for 2013

Social Media Tools to Optimize Your Daily Workflow

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The average person spends considerable time on their preferred social networks – Facebook and Twitter topping the list. Depending on the demographics, one can’t ignore Pinterest and Instagram. If, however, you are an online professional, the chances are that you handle many more social media platforms, and probably, you also handle more than one account for each.
social media tools
For some, juggling time and platforms is an easy task. Sure enough, if you are responsible for only a two to three platforms and the same number of accounts. Still, those little tasks spread all over the place can easily add up and make your job troublesome. The trick is to take advantage of the numerous social media tools out there. [Read more…] about Social Media Tools to Optimize Your Daily Workflow

The Social Marketer’s Urban Twictionary

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Twictionary
Twitter Language

How long have you been living in the stream? Do you find yourself thinking about a thought is worth tweeting or not – more regularly than could be appropriate? Do you find yourself using words that language purists would frown upon, words that have been born out of too much time on Twitter?

The truth is that as much time as I spend on Twitter, thanks to work-related activities as well, I don’t easily pick up on many of the buzzwords. Perhaps that is because I have an aversion to using buzzwords – most of the time, at least. I do understand that there are people who like picking up those buzzwords and actually use them, contributing to the further spreading of those words. If you’re one of them, you just might enjoy your Friday a bit more with this infographic I found. [Read more…] about The Social Marketer’s Urban Twictionary