By Joy Mali in Security Social Med Social media has made it easier for people to share their views and opinions with the rest of the world. It has made keeping in touch with friends and family and sharing aspects of your life through status messages…
By Carmel DeAmicis On August 22, 2013When you’re a reporter covering a startup that hasn’t been written about yet you feel a bit like you’re taking away its media virginity. The founders are so fresh-faced, bright-eyed and innocent. That’s…
The era of social media in today’s business world has quickly, and not so quietly been ushered in. With nearly every company, both big and small using social media, having an online presence has never been more important than it is today. Social media has already had a huge impact on the world of business, so let’s take a moment and ponder on what the future has in store.
In 2012, New York Life Insurance’s social media guru, Dipayan Gupta, used social media to reach out to policy holders, after the deadly and destructive Hurricane Sandy. Gupta informed all of their policy holders that if their home was damaged during the storm, they could reach out to New York Life via social media.
As consumers rely more and more on the internet for their communication and entertainment needs, social media has become the centerpiece for many businesses’ marketing and sales efforts. Implementing the following five management suggestions will help turn social media into an effective and efficient marketing tool for your company.
1. Team Communication
Communicating your company’s social media strategies with your team is just as important as other aspects of your company. There are several actions you can take to help reassure your team that their efforts are important and noticed. Employee appreciation programs can have a huge impact on the effectiveness of your team, and the creativity exerted for each project.
Social media is one of the fastest growing, most exciting and unpredictable industries. In just the past few years, it has gone from nonexistence, to something used only by teenagers and lonely singles, to something that is almost as important as breathing for any person hoping to keep in the know. Companies are finally starting to take notice of the importance of social media, and they are devoting real resources to becoming a presence online. It is hard to say exactly what will happen in the near future, as one of the main features of social media is its unpredictability. But what is certain is that it is going to be a bigger force than it has ever been before.