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Why Pet Parents Microchip Their Furry Companions

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Pet microchipping is becoming one of the most widespread pet technologies in use today. Pet owners who are dedicated to making sure their animals receive the best possible care, it’s easy to see just how useful it can be to microchip the dog or cat they have adopted.

Microchipping an animal is a great way to use a recent advance in technology to raise the safety and security of your beloved housemate. It makes it easy to locate and retrieve a lost pet if he or she happens to wander off.[Read More]

Leading 2014 Marketing Automation Tools

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Success with inbound marketing is putting marketing automation tools in the spotlight. Of all the actions that the tools can complete, lead nurturing remains at the top of the list when it comes to what business owners expect from marketing automation tools. Lead nurturing considers the fact that it generally takes several efforts before potential customers purchase a company’s products or services. Between an initial introduction and actual purchase date, business leaders and members of their sales teams have to maintain regular communications with prospects.

Marketing automation tools saving business sales

If they don’t, they could not only lose a single sale; they could lose a customer forever. Because one prospect generally knows 10 or more people, the loss could prove costly, especially if prospects tell their contacts (think social media) about a negative experience they had with the company. Marketing automation tools are eliminating the need for sales teams to pick up the telephone and call prospects several times a month, giving sales teams the chance to diversify how they maintain communications with prospects. Yet, lead nurturing isn’t the only reason businesses are using marketing automation tools.

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Which Industries Keep The Most Records And Why?

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These days, business is all about data. It’s what drives success and designs our future but just who is using the most? And why?

Industries such as healthcare and medicine, IT, and other customer-facing industries store the most information and here we look at why they need to.

The law

Thanks to the Data Protection Act and other legal rulings, businesses and industries must keep certain records for specific lengths of time. These must be stored securely and any industry or company which fails in their duty can face harsh penalties as a result.[Read More]