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marketing tools

Leading 2014 Marketing Automation Tools

April 1, 2014 by dave

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Success with inbound marketing is putting marketing automation tools in the spotlight. Of all the actions that the tools can complete, lead nurturing remains at the top of the list when it comes to what business owners expect from marketing automation tools. Lead nurturing considers the fact that it generally takes several efforts before potential customers purchase a company’s products or services. Between an initial introduction and actual purchase date, business leaders and members of their sales teams have to maintain regular communications with prospects.

Marketing automation tools saving business sales

If they don’t, they could not only lose a single sale; they could lose a customer forever. Because one prospect generally knows 10 or more people, the loss could prove costly, especially if prospects tell their contacts (think social media) about a negative experience they had with the company. Marketing automation tools are eliminating the need for sales teams to pick up the telephone and call prospects several times a month, giving sales teams the chance to diversify how they maintain communications with prospects. Yet, lead nurturing isn’t the only reason businesses are using marketing automation tools.

[Read more…] about Leading 2014 Marketing Automation Tools

Filed Under: Web Tools Tagged With: marketing tools

6 Social Media Marketing Tools for Musicians

October 3, 2013 by DailyBits

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In a perfect world, being a musician would be all about the music. But it’s not. To have a successful band you have to master self-promotion as well, and that’s where a lot of great bands fall flat.

Here are six quick and easy tips that will help you boost your online influence and bring in more fans. [Read more…] about 6 Social Media Marketing Tools for Musicians

Filed Under: Media Tagged With: marketing tools

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