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Old Spice

Old Old Spice Guy Versus New Old Spice Guy

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Old Spice Guys

Old Spice Guys

So what are you doing at 12 noon (Eastern Standard Time) today? In case you do not have anything better to do, or you just feel like slacking on a Tuesday morning, why don’t you tune in to the biggest duel of the year?

The Web has been abuzz with news about the new Old Spice Guy, Fabio. Just in case you have been hiding under a humongous rock, let me tell you a little about Fabio. He’s this Italian fashion model/actor who became world famous because of his appearances on the covers of tons of romance novels. You know that hunky guy with long, flowing, blond hair? That’s Fabio. Why Old Spice has chosen him to be their new brand ambassador, I have no idea. But whatever floats your boat.[Read More]

Old Spice’s Isaiah Mustafa to Gizmodo & Kevin Rose

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You’ve probably seen the videos by now – they have become a viral hit in a matter of months. The hunky Isaiah Mustafa made his debut in this viral marketing campaign in February, and is now as recognizable as any other male model or actor out there – perhaps even more so for people who [do nothing but] watch videos on YouTube all the time.

Now, they are stepping things up a bit. Mr. Old Spice himself is taking on questions from his countless followers on Facebook, Twitter, and YouTube. The idea is simple: you ask him a question and he just might reply to it via a special video dedicated to you.[Read More]