You’ve probably seen the videos by now – they have become a viral hit in a matter of months. The hunky Isaiah Mustafa made his debut in this viral marketing campaign in February, and is now as recognizable as any other male model or actor out there – perhaps even more so for people who [do nothing but] watch videos on YouTube all the time.
Now, they are stepping things up a bit. Mr. Old Spice himself is taking on questions from his countless followers on Facebook, Twitter, and YouTube. The idea is simple: you ask him a question and he just might reply to it via a special video dedicated to you.