Talk about taking advantage of a brand’s popularity by expanding one’s horizons even more! This is exactly what gaming company Rovio is doing. Not content to sit on their laurels with the success of the game Angry Birds (and all its other variations), Angry Birds the movie, and a host of other branding stints, Rovio is now venturing into something totally unexpected – the kitchen!
Now one would think that the kitchen is the logical place to be for birds and pigs, the main characters in the game, but the characters are not exactly meant to be eaten, are they? Rovio’s cookbook, however, is going to focus on EGGS. Yup, the self-published cookbook is going to feature family-friendly recipes with eggs as the main ingredients.
No wonder these birds are so full of angst! First they’re pitted against pigs that are colored green – for goodness’ sake, I don’t know why they have to be green! Then they have to be put on a slingshot and hurtled through the air. The impact has to hurt – not to mention the sensation of flying unnaturally. Now, their eggs have to be the focus of a cookbook! Then again, I suppose that they can be thankful that the cookbook is not a specialty cookbook featuring poultry.
Seriously, though, Rovio seems to be spreading themselves thinly in an effort to gain more revenue. It is rather surprising as one would think that with the amount of exposure that they have, Rovio would not need much in terms of marketing services, paid search company services, and the like. However, it seems that the company is not earning as much as most people think (that includes me, I suppose) – hence the aggressiveness in branching out and identifying other sources of revenue.
Since I have been known to go out and spend money on most anything Angry Birds (the last purchase being a cute bag for my nephew), I won’t be surprised if I find a copy of the new cookbook in my possession. After all, I do like my eggs!
The cookbook will be available in next few weeks in both traditional print format and app form.
Don’t you sometimes find yourself wishing for an application that actually meets your needs? While there are countless apps – some free, some paid – out there, I am pretty sure that there is at least one app that you wish someone had thought about. The next step is wishing that you could actually make an app yourself.
While not everyone does not have the programming skills necessary to create an app, there are tools that can equip the average person to do just that. Enter Google’s App Inventor, which has been dubbed by The New York Times as the tool that will “bring Android software development to the masses.”
This software is free to general public, and it will allow practically anyone to come up with his own app for Android. Google is promoting the software as being as easy as pie to use:
To use App Inventor, you do not need to be a developer. App Inventor requires NO programming knowledge. This is because instead of writing code, you visually design the way the app looks and use blocks to specify the app’s behavior.
The interface and the whole concept are quite simple, but Google is quick to point out that simplicity does not mean less power. In fact, they are placing a lot of emphasis on the potential of this software. If anything, I think this might be one of the factors that can push Android phones to the public as a more viable alternative to the iPhone.
Want to get creative while on the move, or check up on how some of your writing buddies are getting on?
The iPhone’s virtual keyboard may not be best suited for cranking out paragraphs of prose, but sometimes you’ve just got to write, regardless of where you are.
Check out these four apps for the iPhone. Click on the title to go to the app on the iTunes Store.
Write from anywhere and automatically synchronise with the My Writing Nook web application, so you can work from your laptop, iPhone, Internet café — anywhere.
Features autosave, word count, dictionary and thesaurus look ups, portrait and landscape modes.
£1.19 / $1.99
Boasts over 300 thought-provoking questions to get those creative writing juices flowing again when the inspiration has dried up.
12 different categories including plot development and dialogue, with the ability to input your own content and characters.
£2.39 / $2.99
If you’re participating in this year’s NaNoWriMo, this app will keep you in touch while on the move.
Keep up-to-date with how your writing buddies are doing, including word counts, avatars, and latest news from HQ.
£0.59 / $0.99
Provides help and assistance for budding poets, including practice and suggestion for eight types of poem. The app can even generate its own poetry.
£1.19 / $1.99