Fake Amazon reviews are a dime a dozen. Mind you, these are hard to spot, especially with about 42% of reviews on Amazon are fake or “incentivized”.
Some Amazon sellers buy fake reviews to boost their product rankings and even attract buyers in the process. It is also quite easy to get a fake review for your product.
An example would be a positive rating from a made-up user account, which used to be common. Another way for a product to get a fake review is to pay multiple users to write about the product without purchasing or using it firsthand.
On the other hand, some real shoppers give honest, but glowing reviews in exchange for products, discounts, and even gifts – these are called incentivized reviews.
The most important question is, how to spot fake Amazon reviews? We are going to explore that in a while.