Do you consider yourself an online professional?
I suppose we have to define that term more clearly. I use it to refer to people who primarily work on the Internet. Naturally, this covers a lot of ground – from online copywriting to blogging to social media to web design. If you fall under one (or more) of those groups, then this post is for you.
Any online professional will know that the landscape is always shifting and turning. Change is the name of the game, and the only way to stay on top is to always make sure that you keep tabs on your industry. You also need to make sure that your skills are updated. If you are an online professional who wants a career boost, here are some resources that you can make good use of.
Without a doubt, Google Analytics is one of the main things you have to know how to use if you work online. While not everyone gets analytics, there is no excuse not to learn! After all, how you can measure the performance of your website/s and make the necessary adjustments if you do not look at the feedback that analytics can give you? Whether you are a blogger, a marketer, or a website manager, analytics should be an intrinsic part of what you do.
There is a host of analytics tools available, but Google Analytics is one of the most cost effective options out there; and if you do not know how to make the most of this tool, you can take advantage of the free course that Google offers.
Online writers have it good these days, what with the plethora of writing jobs available. Of course, we cannot ignore the fact that the competition is just as stiff.
What to do?
Keep your skills sharp. Always be updated on opportunities. Network. Interact with other freelance writers. Always be on the lookout for new jobs, and never ever be afraid to apply for a gig. The worst that can happen is that you get turned down. And if that’s the case, you simply move on to the next.
That ubiquitous term that many people are getting sick of – and still, many online “professionals” don’t really get what it means! If you need to know anything SEO-related, you will not be lacking for information to be sure. If I were you, though, I’d stick to the reliable, trustworthy sources, and one of them is Moz. One of the best and simplest ways to get the fundamentals right: Beginner’s Guide to SEO.
Copywriting is easy, yes? Think again. It’s an art. It’s a science. It’s both.
If you want to learn the ins and outs of copywriting – plus some icing on the cake – then head over to Copyblogger and learn from the master, Brian Clark.