The term is ego-surfing. Its about searching your own identity over the web. The Web has evolved over the years from being just a means of recreation or research to an indispensable component of our daily life. E-mail more than anything else has become an ubiquitous identity.
In a survey, the Pew Internet and American Life Project has deduced several trends in online ego-surfing. According to the results, 47% of users in the U.S. have looked for information about themselves via Google or other search engines.
As more and more people continue to go online contributing content, reviews and taking part in online initiatives, the online foot print of an individual is bound to widen.
This should be of particular importance for candidates looking out for future prospects. Its always better to give a second thought to content you post online. It might just be the first thing that pops up before a prospective employer looking up the profile of a candidate.
Personal content making it to a global level has its ramifications from a privacy perspective. With social networks opening up their platforms for more cross site interaction, the chances of user information getting more accessible are on the rise.
While privacy advocate galore, the fact is that one must take care to ensure that data considered private and sensitive does not make it to a web wide forum. This is especially addressed to the next generation that considers social networks and online identities an integral component to socialize.