When it comes to your business website, you want to do everything in your power to get your visitors to respond in the way you desire, be it sharing your content, paying for your services, or purchasing one of your products. However, just knowing that this is your goal doesn’t necessarily make achieving it any easier. In order to do this, you have to be able to use your persuasive abilities to get your visitor to take the right action. As part of this, it’s important that you make your website look beautiful and be consumable. To help with this, here are three tips for making your website content convert at a higher rate.
Make Your Value Obvious
Depending on what page of your website your visitors are presently viewing, you might be trying to convey something that’s relatively complicated. Luckily, there are plenty of ways that you can use tools to help with content and context. According to Leslie Mason, a contributor to CrazyEgg.com, one of the best ways to do this is to think about what the value of your particular webpage is and then to make that value very obvious to your visitors. This can most effectively be done by thinking about the wants or needs of your visitors, figuring out how your website can best meet those needs, and then using your content to succinctly get your point across.
Get Creative With Repurposing
If you feel like you have a great idea for a piece of content but haven’t necessarily seen that content have the success that you’ve imagined, one thing you might want to try is repurposing that piece of content. According to Syed Balkhi, a contributor to Business.com, you can repurpose content both by creating a new piece of content with a fresh point of view or feel to it or by publishing that same piece of content to a different social media platform or website. Both of these options will help to get more eyes onto your content and improve your chances of it converting.
Don’t Underestimate White Space
When you have so much riding in the success of your website, you might be tempted to fill up every single speck of space with content that will hopefully encourage your visitors to convert. However, if you do this, you might find that this is more harmful than helpful. In fact, according to Darling Jiminez, a contributor to HubSpot.com, white space is vital to having a well designed website and for getting the right amount of focus to the right spaces on your webpages. So if your website is a little too cluttered, find some ways where you can introduce more white space.
If you’re wanting to find ways for your website to perform better, consider using the tips mentioned about to help you do just that.