The Art of Low-Brow Advertising

The advertising sector has never been far from controversy, perhaps due to the very nature of the business. However, there is no denying that advertising serves a purpose and that there are some very good ads to be found.

Then there’s such a thing as low-brow advertising.

What exactly is low-brow advertising? By definition, low-brow refers to something or someone who lacks taste or intellectual interest. It is not that difficult to apply that adjective to many advertising campaigns these days, is it?

That’s exactly what the guys at Top Marketing Schools did when they conceptualized this funny infographic titled “The Art of Low-Brow Advertising.” Now I was not part of the creation process, but who is to say that there is no pun intended in choosing that title?

The infographic gives specific examples of low-brow advertising, most of which will make you chuckle – at the very least. Some you may find distasteful, but if you keep an open mind, you won’t take them to heart.

From babies (they’re so cute that they can get away with practically anything) to gratuitous physical humor (face licking good!) to animals (again the cuteness factor is heavily played upon) to sexual innuendo to fear – you might not recognize or remember all the commercials that are referred to, but a little googling will help.

Here’s the full infographic to start off your Monday on a funny note. Please click on the image if you want a larger view.