A method that helps increase the position of a certain website on search engine results pages, or SERPs, on sites such as Yahoo, Google, Bing, is called SEO or Search Engine Optimization. Having the proper strategy for Search Engine Optimization for business will assist you in drawing customer traffic to your website. You will start seeing it grow as soon as you implement your strategies that should be effective and efficient for the growth of the business. An SEO strategy will not be effective if you do not have in-depth knowledge or sufficient understanding about search engines.[Read more…] about Enhance Your Digital Marketing Journey With SEO
A dream for many Americans today is to start their own business. The perks of being the boss and making a difference in the local and global economy have intrigued many. In fact, the number of small businesses established each year continues to rise. The question that many have before getting started, however, is, should they build their own business from the ground up or should they consider a business venture such as a franchise. There are up- and downsides to both, which you’ll read below. However, the one you choose will come down to a few factors, your personality and willingness to succeed, your finances, and your knowledge of the market.
Franchise vs. New Business
Franchising is a method used by major corporations to expand the distribution of their goods and services. An established franchisor provides opportunities for third parties such as yourself to enter into a licensing contract which would allow you to conduct business under their brand. Franchisors also provide franchisees or those interested in an operating system, support, and more. [Read more…] about Start a Business or Buy a Franchise? Making the Best Choice for You
Marketing techniques have been developing over the years and are now being used in more ways than ever before. The mobile device is one of the most used electronic gadgets in many parts of the world and is one of the main ways in which people keep in contact with each other. The SMS/text message is one of the most popular methods of communication and is great because it delivers simple, bite-sized bits of information to the receiver.
SMS marketing has become popular with companies and industries as a networking solution when marketing in various ways. SMS marketing can be used in a number of ways, such as to communicate with customers about new products and services, as well as in situations where a customer may need an update about a service that they have requested. [Read more…] about The Development Of SMS Marketing And What It Can Achieve
The combination of various marketing automation tools provides a comprehensive solution for marketing and sales in a business. These tools provide a high degree of automation and are highly effective in obtaining and moving leads through the sales cycle. However, the business has to make the optimum use of this technology to achieve the best results.
Marketing automation tools are able to automate largely many important tasks, which are quite labor intensive. The automation process usually comprises of building targeted lists, identifying quality leads, executing email-marketing campaigns, measuring behavior of leads, segmenting leads according to scores and activity, routing best leads to CRM, nurturing warm leads, and analyzing the marketing and sales performance along with ROI. [Read more…] about What Do Marketing Automation Tools Entail?
The era of social media in today’s business world has quickly, and not so quietly been ushered in. With nearly every company, both big and small using social media, having an online presence has never been more important than it is today. Social media has already had a huge impact on the world of business, so let’s take a moment and ponder on what the future has in store.
In 2012, New York Life Insurance’s social media guru, Dipayan Gupta, used social media to reach out to policy holders, after the deadly and destructive Hurricane Sandy. Gupta informed all of their policy holders that if their home was damaged during the storm, they could reach out to New York Life via social media. [Read more…] about The Future of Social Media in the Business World
As consumers rely more and more on the internet for their communication and entertainment needs, social media has become the centerpiece for many businesses’ marketing and sales efforts. Implementing the following five management suggestions will help turn social media into an effective and efficient marketing tool for your company.
1. Team Communication
Communicating your company’s social media strategies with your team is just as important as other aspects of your company. There are several actions you can take to help reassure your team that their efforts are important and noticed. Employee appreciation programs can have a huge impact on the effectiveness of your team, and the creativity exerted for each project. [Read more…] about 5 Tips for Managing Your Company’s Social Media