Daily Bits

marketing

The Future of Social Media in the Business World

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The era of social media in today’s business world has quickly, and not so quietly been ushered in. With nearly every company, both big and small using social media, having an online presence has never been more important than it is today. Social media has already had a huge impact on the world of business, so let’s take a moment and ponder on what the future has in store.

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In 2012, New York Life Insurance’s social media guru, Dipayan Gupta, used social media to reach out to policy holders, after the deadly and destructive Hurricane Sandy. Gupta informed all of their policy holders that if their home was damaged during the storm, they could reach out to New York Life via social media.[Read More]

5 Tips for Managing Your Company’s Social Media

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Social Media
As consumers rely more and more on the internet for their communication and entertainment needs, social media has become the centerpiece for many businesses’ marketing and sales efforts. Implementing the following five management suggestions will help turn social media into an effective and efficient marketing tool for your company.

1. Team Communication

Communicating your company’s social media strategies with your team is just as important as other aspects of your company. There are several actions you can take to help reassure your team that their efforts are important and noticed. Employee appreciation programs can have a huge impact on the effectiveness of your team, and the creativity exerted for each project.[Read More]

7 Tips for Promoting Your Music on Your Blog

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As a musician, one of the most important things you can do to self-promote is maintain a personal blog that incorporates audio clips of your music. But it’s important to do it in such a way that it doesn’t annoy users: all your plug-ins should promote a positive experience. How do you strike that balance?

WordPress offers seven key plugins that are perfect for musicians. It’s arguably the most professional and user-friendly blog option on the market: WordPress looks like a “real” website, and it’s so easy to use that even Luddites can be successful with it.

Here are the best WordPress plugins for promoting your music on your blog.[Read More]

Social Media: Revolutionizing the Business/Customer Relationship

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Social media is one of the fastest growing, most exciting and unpredictable industries. In just the past few years, it has gone from nonexistence, to something used only by teenagers and lonely singles, to something that is almost as important as breathing for any person hoping to keep in the know. Companies are finally starting to take notice of the importance of social media, and they are devoting real resources to becoming a presence online. It is hard to say exactly what will happen in the near future, as one of the main features of social media is its unpredictability. But what is certain is that it is going to be a bigger force than it has ever been before.

New Platforms[Read More]

Your Guide to Pinterest

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Guide to Pinterest
Are you on Pinterest yet? I remember when I first heard of the site some time last year. At that time, I was working on a project that required dealing a lot with images of delectable food. When my boss explained the concept of Pinterest, I was not overly excited, but I did sign up. Sad to say, I didn’t – and don’t – really spend a lot of time on there. One thing is for sure, though: whenever I log in to my account, time does tend to pass by because of those eye-catching images you see everywhere!

So Pinterest is the hottest thing in the online scene it seems. People have been dubbing it the hottest web site in 2012. Others have been calling it the hangout for women who love to look at shoes and clothes and hairstyles. There are men who do spend time on Pinterest looking and pinning at I don’t know what. Some people extol its usefulness. Others say it will die a quick death.[Read More]