Daily Bits

iPad

Despite the Criticisms, Apple iPad is Selling Like Hotcakes

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We have to give credit where credit is due. And in the case of the ongoing success being reaped by Apple at this early pre-order stage of its “magical and revolutionary” iPad, it’s just but natural to commend Apple for coming out with a great promotional. This is what Apple does best – introduce a new product, excite would-be customers, open it up for criticisms and then later on, offer the product for sale.

Once again, Apple has proven its marketing prowess. This early, the iPad is reportedly selling like hotcakes. An estimated 50,000 units were reportedly sold in the first two hours after the pre-order process started.  Stocks are dwindling down, affecting those who are still in the process of pre-ordering and choosing the pick-up option.

And while everybody else are busy, it was found out that the iPad filing has just passed through the FCC.  This heightens the excitement so more. So, it’s true – the magical product is indeed coming. I’m pretty sure when the FCC news broke out, more people started clicking on that pre-order button.

So, have you wondered why despite the criticisms that were hurled against the Apple iPad, many customers still purchased it?  Call it Apple consumerism. A disease that has inflicted me and the rest of the thousands of Apple fans who have pre-ordered the Apple iPad and who will pre-order it until supply lasts.

In case you’d want to ask, yes I’m pretty excited and couldn’t wait for April 3 to come.

Would-Be Buyers of E-Book Readers Want to Get the iPad

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Hot on the heels of the just announced pre-order and availability dates of the Apple iPad, here comes an interesting report from a survey conducted by  ChangeWave Research. According to the report – 40% of would be e-reader buyers would like to get the iPad than the Amazon Kindle, Sony E-Reader or Barnes and Noble’s Nook.

ChangeWave surveyed 3,171 consumers right after Apple announced the iPad sometime in February.  Respondents were presented with the features and capability of the iPad before they were asked if they are keen on getting it.  The results showed that 4% respondent that they will most likely buy the iPad, while 9% answered somewhat likely.

Quite interestingly, the percentage of those who answered that they are most likely to buy the iPad is almost the same percentage as those who plans to buy it prior to the iPad’s launch. This means that after knowing about the specs and features of the iPad, those who wants to get it remains the same.

To make more meaning to their data, ChangeWave also compared pre-launch demand of the iPhone and the iPad and found that the pre-launch demand for the iPad is greater than the pre-launch demand for the iPhone.

Another interesting findings of the report showed that current Kindle and other e-book readers replied that they would have bought the iPad if it were already available when they purchased their current e-readers. So, this somehow shows how the iPad will affect sales of existing e-books since potential buyers might also consider getting the iPad instead.

So, let me now turn the table to you our dear readers. If you are planning to get an e-book reader, will you consider getting the iPad or the other e-book readers available in the market today?

Apple iPad to Hit Stores on March 10, Not for Sale Yet Though

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Rumor has is that Apple stores will start getting iPad units on the 10th of March.  According to the Examiner.com, an Apple Store manager in Southern California confirmed this. The said date was of course earlier than what was previously announced during the iPad launch which was supposed to be on March 29.

Now, before you get all too excited and starts preparing to camp out of your nearest Apple Store on March 9, sorry to disappoint you folks but those iPads were being shipped in preparation for Apple Store employees’  training.

So, when is the iPad going to be available for sale really? Actually, there is still no definite date yet, but the report said that March 26 is the most likely date. Of course, we all know that the iPad units that will be available that day are the Wi-Fi enabled ones only. The iPad 3G versions won’t be coming out until April or May.

Now, for those who are anticipating the usual Apple commercials for new products, expect the iPad commercials to start airing on March 15.

And finally if your camping out on the eve of the iPad release, if in case the actual date is already announced, well Apple is giving you a special gift as a token of appreciation for your enthusiasm in getting the iPad on release date.

Hopefully, all things go according to Apple’s plan, and that production will go on smoothly without further delay.

So, are you excited about the release of the iPad? Are you lining up outside Apple Stores? Are you getting the iPad or will you wait for the next version?

iPad Frenzy is Spiking Interest to iPhone OS Anew

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Mobile Analytics company, Flurry has released some interesting data points relating to the sudden spike in the number of iPhone developers adding their mobile tracking code to new projects.  Flurry observed the sudden spike especially when the hype over the launch of the Apple iPad started to build up prior to the launch in February. The very controversial iPad if you still remember will be running on the same OS used by the iPhone.

Flurry observed that the number of developers adding their analytics tracking code to new iPhone OS apps projects increased by three-fold in January as compared to what was supposed to be a waning interest as observed in the early part of December. During that time, developers seem to have been focusing more on the Android platform.

The mobile analytics firm attributes the spike, which incidentally they claim is the biggest so far in the company’s history to the imminent arrival of the iPad. According to Flurry:

“Historically, Flurry has measured surges in new application starts within its system in anticipation of new device launches, including for the Motorola Droid and iPhone 3GS. As such, we hypothesize that excitement generated by Apple’s iPad event in January is driving this growth. For developers who get a jump on customizing their applications for the iPad, there may be an opportunity to stand out early on, and earn more downloads.”

So, are apps developers actually jumping onto the iPad bandwagon and preparing their applications in time for the release of the iPad? Well, Flurry’s data seem to show that this is happening. But, we have yet to see and March is just a couple of weeks away.

E-Reader Owners Are Satisfied with their Device but Want More Features

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The NPD Group has released a new report entitled “e-Reader Owners: Attitudes and Usage” and this could very well be used by Amazon in its drive to develop the Kindle into a more powerful and interesting ebook reading device.

Based on the report 93% of e-reader owners were found to be either “very satisfied” or “somewhat satisfied” with their device. A mere 2% expressed their dissatisfaction.

Additionally, 60% of the respondents said that the wireless feature of their e-Reader device was their favorite feature. The second most favorited feature was touch-capability with 23% of  the respondents saying so. Interestingly, among the many e-readers available in the market today, Amazon seems to be the one with the most stable wireless feature. So, does this mean that most of the respondents have the Kindle as their e-reader? While the 23% may not be Kindle users since only the Kindle DX has the touchscreen feature. Unfortunately, the report did not specify what are the respondents e-readers.

Another interesting finding of the report was that e-Reader owners are still looking for more features for the e-reader. Among those features that they are looking for include longer battery life, more book titles and color screens.

As we all know, Kindle doesn’t have a color screen, so Amazon is probably looking into developing a new Kindle that will support this feature.  And what great timing it is that Amazon was reportedly eyeing to buy a start up called Touchco. This company, as you may have guessed specializes in touch-screen technology. Some analysts say that Amazon is preparing its e-readers  for the entry of the Apple iPad by March.