This marketing strategy works with food, makeup and your Twitter account: packaging is everything. The typical Twitter page is, in a word, boring and generic—the equivalent of a white plastic bag. But with instabg.com, you can decorate your Twitter page with any photo you upload in Instagram.
So how does that attract followers? The InstaBG background immediately makes your Twitter page look different. You personalize your page, instantly communicating your interests, your personality, or (if it’s a professional Twitter account) your subject, topic, brand, or company. Without even reading any of your Tweets, your readers can immediately guess what they can expect from you. As they say, a picture is worth a thousand words, or a thousand Tweets.