How easy do you imagine it will be to have an idea for an app to sell, and then make it happen so that you’ll make some money? In theory, it sounds like maybe you’ll just have to spend a little bit of time doing some programming, and then you’ll submit your app to the Android and iOS stores, and then money starts pouring in.
There’s a little bit more to it than that, and those extra parts will often cost you some money to make happen. These stages include app development, promotions, troubleshooting, maintenance, and possibly even infrastructure. Take a minute to think about each of those categories.