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conference app

Make Your Next Event a Lead-Generating Powerhouse

April 18, 2017 by Fleur Hamilton

One of the best ways to generate sales qualified leads (SQL) is to host a conference. One of the worst ways to sell that idea to your non-marketing focused boss is to use terms like SQL. When speaking to non-marketers, avoid marketing jargon.

Eliminating specialized jargon is also good practice for marketing your products, services, and brand. People don’t want to feel like they are being marketed to (targeted). They don’t want to be treated like leads and prospects. [Read more…] about Make Your Next Event a Lead-Generating Powerhouse

Filed Under: Apps, General Tagged With: conference app, lead generating event, marketing duties, social media game, use an event app

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