Finally, after weeks of rumors and speculation, the men in black took to the stage and announced Apple’s new lineup of iPhones. This “special event” came as no surprise because that’s pretty much what Apple has does in September. Even less surprising were the products, mostly due to well-placed leaks that had been circulating for quite some time. In fact, the event left many wondering if Apple wasn’t hiding something else up its sleeve—like a smart watch. While that little gadget would have been a cool addition to the event, its “me too” status would have only served to underscore Apple’s apparent innovative slump, which prompts the question, “Is that all there is?” Here’s a look at a number of questions that come to mind in the wake of Apple’s “special event”. [Read more…] about Apple’s “Special Event” Is That All There Is?
The era of social media in today’s business world has quickly, and not so quietly been ushered in. With nearly every company, both big and small using social media, having an online presence has never been more important than it is today. Social media has already had a huge impact on the world of business, so let’s take a moment and ponder on what the future has in store.
In 2012, New York Life Insurance’s social media guru, Dipayan Gupta, used social media to reach out to policy holders, after the deadly and destructive Hurricane Sandy. Gupta informed all of their policy holders that if their home was damaged during the storm, they could reach out to New York Life via social media. [Read more…] about The Future of Social Media in the Business World
As consumers rely more and more on the internet for their communication and entertainment needs, social media has become the centerpiece for many businesses’ marketing and sales efforts. Implementing the following five management suggestions will help turn social media into an effective and efficient marketing tool for your company.
1. Team Communication
Communicating your company’s social media strategies with your team is just as important as other aspects of your company. There are several actions you can take to help reassure your team that their efforts are important and noticed. Employee appreciation programs can have a huge impact on the effectiveness of your team, and the creativity exerted for each project. [Read more…] about 5 Tips for Managing Your Company’s Social Media
I have always been curious about the Flip camcorder. It was rather popular, and it seemed like a very handy thing to have with you wherever you go. The only reason I didn’t buy one is that I didn’t feel the need to spend more money on another gadget. Now the product line has been killed, to the dismay of many. (I don’t know what the situation is in your area, but here in my city, I can still see Flips at the stores.)
Anyhow, I had stopped following news about this product a long time ago, but I couldn’t resist when I saw a piece at Business Insider about Jonathan Kaplan, the founder of Flip. (Granted, the product line was shut down under Cisco and not Kaplan’s management.) So anyhow, in case any of you are wondering what Kaplan has been busy with since he and Flip parted ways, this is it: grilled cheese. [Read more…] about From the Flip Cam to Grilled Cheese