Daily Bits

apple ipad

Playboy Apple iPad App Doesn’t Cut It

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The Apple iPad is perhaps the coolest e-book reader-other-gadgets combined you can ever have. It is not a surprise that many vendors and publishers are jumping into the iPad app bandwagon – they can reach so many more people by doing so. And, even the most conservative sectors cannot deny or stop the fact that providers of adult content are going to be part of this boom.

When it comes to adult content, perhaps there is no other better known brand than Playboy. If you didn’t know already, though, the brand has been encountering problems due to its being outmaneuvered by competitors. Struggling it may be, it is not giving up.

It recently launched an app for the iPad, but to the disappointment of users, it didn’t deliver. It may not be all Playboy’s fault – Apple has a strict policy when it comes to content for its apps. Indeed, content which Apple considers “obscene, pornographic, offensive or defamatory” is banned from the App Store. By definition, Playboy already gets x marks.

The result is predictable: users are frustrated about the whole set up. They have to pay $4.99 for the iPad app, and they want more than “articles.” (Yeah, for those countless individuals who have repeatedly said that they buy Playboy for the articles, where are you now?) I suppose that if the app were free, or at least priced more reasonably, the complaints would not be as bad.

Bottom line: it does not look like Apple will change its policy anytime soon. Maybe Playboy ought to take a look at its strategy – that is, if it wants to stay afloat.

Guys: would you pay $5 for this app?

Will Ferrell and Wired Tie Up

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The Apple iPad is one of the most sought after gadgets today – and no wonder. While it is small enough to be portable, it delivers only the most excellent graphics. That is why countless content providers have jumped into the fray, developing content for specifically for the iPad.

Wired.com is one such provider, but it seems that it has been having difficulty attracting enough subscribers for its iPad application. One factor is that a lot of the content offered in the paid version is also available in the web site for free.

Now, the provider is scrambling to get paid subscribers. As part of its efforts, Wired.com has created exclusive videos that can only be viewed via the iPad application. More so, it has employed the help of comedian Will Ferrell. While not everyone thinks Will Ferrell is funny (for the record, I think he is hilarious), this collaboration should serve to make the Wired iPad app more marketable.

Here’s a sampling of what is on offer.

Wired – Will Ferrell Short from Nick Bilton on Vimeo.

This is only the beginning for Wired.com’s expansion, though. In the near future, various content will be available for other gadgets such as the iPhone, tablet computers, Android phones, and the like. More so, by fall of this year, Wired.com is also planning on including social networking and sharing features.

Wired.com does provide interesting content, and the move to join forces with Will Ferrell just might be a good thing for them. Will this entice you to pay $5 for the app, though?

AT&T Security Breach: iPad Users Beware

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Boy, am I glad that I am not using an iPad right now! First of all, I really want the iPhone 4 (I think I have posted enough about that baby for now). Second, and more importantly, there seems to be a breach in AT&T’s security system which has affected countless iPad users.

What happened was that the e-mail addresses of some iPad users were exposed. Take a look at this image.

So what happened? There’s this group called Goatse Security, which is composed of hackers and security experts. The Examiner shares what these guys did:

Goatse Security used a PHP script to compile a list of the SIM card IDs in iPad 3Gs. Because the SIM card IDs are sequential, the script helped Goatse Security to determine which were legitimately being used by iPad 3Gs by going down a list of all possible numbers. Then, using additional scripts to masquerade as an iPad-like user agent, Goatse accumulated email addresses and the associated SIM card IDs for many iPad 3G users.

Just how many people have been affected? The estimate is more than 10,000 users! To make it worse, some high profile people were included in the list. Think White House Chief of Staff Rahm Emanuel and New York City Mayor Michael Bloomberg. Then there are other well-knonw people like Diane Sawyer, Harvey Weinstein (movie producer), and Janet Robinson (New York Times CEO).

AT&T has already taken action, and says the breach has been fixed, but no doubt, this will cause a big stir – if it hasn’t already.

Despite the Criticisms, Apple iPad is Selling Like Hotcakes

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We have to give credit where credit is due. And in the case of the ongoing success being reaped by Apple at this early pre-order stage of its “magical and revolutionary” iPad, it’s just but natural to commend Apple for coming out with a great promotional. This is what Apple does best – introduce a new product, excite would-be customers, open it up for criticisms and then later on, offer the product for sale.

Once again, Apple has proven its marketing prowess. This early, the iPad is reportedly selling like hotcakes. An estimated 50,000 units were reportedly sold in the first two hours after the pre-order process started.  Stocks are dwindling down, affecting those who are still in the process of pre-ordering and choosing the pick-up option.

And while everybody else are busy, it was found out that the iPad filing has just passed through the FCC.  This heightens the excitement so more. So, it’s true – the magical product is indeed coming. I’m pretty sure when the FCC news broke out, more people started clicking on that pre-order button.

So, have you wondered why despite the criticisms that were hurled against the Apple iPad, many customers still purchased it?  Call it Apple consumerism. A disease that has inflicted me and the rest of the thousands of Apple fans who have pre-ordered the Apple iPad and who will pre-order it until supply lasts.

In case you’d want to ask, yes I’m pretty excited and couldn’t wait for April 3 to come.

Would-Be Buyers of E-Book Readers Want to Get the iPad

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Hot on the heels of the just announced pre-order and availability dates of the Apple iPad, here comes an interesting report from a survey conducted by  ChangeWave Research. According to the report – 40% of would be e-reader buyers would like to get the iPad than the Amazon Kindle, Sony E-Reader or Barnes and Noble’s Nook.

ChangeWave surveyed 3,171 consumers right after Apple announced the iPad sometime in February.  Respondents were presented with the features and capability of the iPad before they were asked if they are keen on getting it.  The results showed that 4% respondent that they will most likely buy the iPad, while 9% answered somewhat likely.

Quite interestingly, the percentage of those who answered that they are most likely to buy the iPad is almost the same percentage as those who plans to buy it prior to the iPad’s launch. This means that after knowing about the specs and features of the iPad, those who wants to get it remains the same.

To make more meaning to their data, ChangeWave also compared pre-launch demand of the iPhone and the iPad and found that the pre-launch demand for the iPad is greater than the pre-launch demand for the iPhone.

Another interesting findings of the report showed that current Kindle and other e-book readers replied that they would have bought the iPad if it were already available when they purchased their current e-readers. So, this somehow shows how the iPad will affect sales of existing e-books since potential buyers might also consider getting the iPad instead.

So, let me now turn the table to you our dear readers. If you are planning to get an e-book reader, will you consider getting the iPad or the other e-book readers available in the market today?