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E-Reader Owners Are Satisfied with their Device but Want More Features

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The NPD Group has released a new report entitled “e-Reader Owners: Attitudes and Usage” and this could very well be used by Amazon in its drive to develop the Kindle into a more powerful and interesting ebook reading device.

Based on the report 93% of e-reader owners were found to be either “very satisfied” or “somewhat satisfied” with their device. A mere 2% expressed their dissatisfaction.

Additionally, 60% of the respondents said that the wireless feature of their e-Reader device was their favorite feature. The second most favorited feature was touch-capability with 23% of  the respondents saying so. Interestingly, among the many e-readers available in the market today, Amazon seems to be the one with the most stable wireless feature. So, does this mean that most of the respondents have the Kindle as their e-reader? While the 23% may not be Kindle users since only the Kindle DX has the touchscreen feature. Unfortunately, the report did not specify what are the respondents e-readers.

Another interesting finding of the report was that e-Reader owners are still looking for more features for the e-reader. Among those features that they are looking for include longer battery life, more book titles and color screens.

As we all know, Kindle doesn’t have a color screen, so Amazon is probably looking into developing a new Kindle that will support this feature.  And what great timing it is that Amazon was reportedly eyeing to buy a start up called Touchco. This company, as you may have guessed specializes in touch-screen technology. Some analysts say that Amazon is preparing its e-readers  for the entry of the Apple iPad by March.

Kindle is Here to Stay, Newspapers Should Get On It

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We’ve all been reading about Amazon’s Kindle 2 e-book reader and how it will affect the publishing industry, more specifically the dying print newspaper market. Many say that in time the Kindle reader would spell the demise of the print media as we know it today. Let’s take a quick look at what the Amazon Kindle can really do.

The Kindle, be it the first or second generation model, allows you to read e-books, e-magazines, and e-newspapers from a diminutive screen anywhere, anytime. You might think that it’s just an iPod loaded with an e-book reader app, but with a larger screen. But what makes the Kindle outstanding is the fact that if you are located in an area covered by the Amazon network, digital content can be pushed automatically to your Kindle reader. And not just ordinary digital contents, but those which you have selected and opted to buy or subscribe to at the Amazon Kindle store. This could range from magazines such as Time and Newsweek, newspapers such as NYT and WSJ, and of course e-books from the Amazon bookstore.

Purchasing digital content from the Kindle Store is fast for as long as you are connected. When you purchase a book, you can opt to have it send wirelessly, and it does so faster than you can immediate. You wouldn’t even notice that the book you purchased will already be in your Kindle. Compare to that to actually going to a bookstore to pick up and interesting book, or ordering it online which will take several weeks to arrive, especially if you are living outside the U.S. The same holds true for newspapers and magazine titles. The Amazon Kindle ensures quick delivery of information.

Now, the question is, will Kindle spell trouble for the dying newspaper industry? Not really. It might reduce the number of print subscribers but not everyone would be willing to spend extra to get the Kindle. While those who are more than willing to spend extra for such a device may not actually be print newspaper readers, or worst don’t read newspapers at all. But with a gadget as cool as the Kindle, it might actually encourage them to start their daily newspaper reading habit.

Rather than killing the gradually dying print newspaper industry, the Kindle reader might actually save it. Of course that is also true with the Kindle’s effect on Amazon’s potential gains as well. Investment bank Collins Stewart predicted revenue of $305 million this year for Amazon, with gross profit amounting to $70 million this year. Not bad, considering the fact that Amazon was just trying to market its main product – printed books and other information material when it created the Amazon Kindle.

Google Does A SalesForce With Its Apps Engine

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Google has entered the emerging platform-as-a-service race with the announcement of its App Engine that would be the first incarnation of a Google product similar to Salesforce.com’s force.com platform and Amazon’s EC2.

An excerpt from the App Engine Blog:

Google App Engine gives you access to the same building blocks that Google uses for its own applications, making it easier to build an application that runs reliably, even under heavy load and with large amounts of data. The development environment includes the following features:
* Dynamic webserving, with full support of common web technologies
* Persistent storage (powered by Bigtable and GFS with queries, sorting, and transactions)
* Automatic scaling and load balancing
* Google APIs for authenticating users and sending email
* Fully featured local development environment
Google App Engine packages these building blocks and takes care of the infrastructure stack, leaving you more time to focus on writing code and improving your application.

Logically the offering fits perfectly in Google’s plans since it boasts one of the largest server infrastructures in the world for delivering real time platform services and also because it is a leader in the web application space. Having always tailored its applications to gain from the innovation that comes from the developer community, this product is one that would really get traditional packaged software makers thinking.

Its coincidental that this latest announcement from Google comes in the backdrop of some phenomenal topics – VMware predicting the death of the OS and Charles Cooper’s suggestion that Microsoft should train its eyes on Salesforce.com than chase Yahoo is a battle (search) it may never win.

Google had the pieces in place for such as offering. With the in-house developed products such as BigTable and the GFS, cloud computing was always on the cards. But there is still more that Google could do to lure enterprises.

An excerpt from ZDNet:

There’s no question that enterprises would be interested in using the Apps Engine as a testbed and a hosting platform for even a few corporate apps. What’s missing is an appliance that could allow them to develop these Apps Engine projects and keep their Web software creations internal. Consider it a cloud-but-not-cloud approach.

The new service will perhaps see Google make more inroads to the enterprise. And surely that will raise some alarms on the packaged software industry front.