As a Windows user for the longest time (as countless other people), I have learned to deal with these things by making sure the security programs are updated regularly and not being stupid by indiscriminately clicking. Having switched to Mac several years ago, I was lulled into a sense of safety. Of course, we all know there is really no such thing.
Today, there are still a huge number of Internet users who fall into the malware trap, no matter what operating system they use. I guess the people behind the biggest names in technology are fed up as well.
Enter Google, Twitter, and Facebook, who have teamed up to help rid the Internet of malware.