You’ve probably seen the videos by now – they have become a viral hit in a matter of months. The hunky Isaiah Mustafa made his debut in this viral marketing campaign in February, and is now as recognizable as any other male model or actor out there – perhaps even more so for people who [do nothing but] watch videos on YouTube all the time.
Now, they are stepping things up a bit. Mr. Old Spice himself is taking on questions from his countless followers on Facebook, Twitter, and YouTube. The idea is simple: you ask him a question and he just might reply to it via a special video dedicated to you.
Believe it or not, it actually works – well, at least for Gizmodo it did. They sent him a tweet:
“@OldSpice Gadget-lovers need to know: will anything surpass the loofah as the predominant body wash-applying technology?”
His reply? Check out the video below.
This one’s funnier – Mr. Old Spice’s reply to Kevin Rose:
@kevinrose wrote “i’m considering buying old spice body wash just so they keep making these epic commercials – http://bit.ly/K87jz ”
It seems that it doesn’t matter if you’re a guy or a girl – Mr. Old Spice does not fail to entertain!
Humor and entertainment aside, this is a classic example of how viral marketing can be so successful and how it can reach audiences that you might not have imagined. Tell me, what do you think made this campaign so successful (asi