Yahoo wants Microsoft to up its bid offer and it is to be seen how Redmond goes about to consummate the deal. The higher demand made by Yahoo’s board makes sense if a little deliberation is made on the emerging fronts for mobile media.
Yahoo enjoys the top slot when it comes to portals. It is the site where users spends the maximum time. From that angle alone, there is a lot to expect from the firm in the mobile space.
Google has been facing issues with the adoption of search and services on the mobile front. It has not dominated the mobile front yet. Portalization of services makes more sense on the mobile front. With Yahoo under its belt, Microsoft could look forward to claiming lead on the portal front.
There is quite a lot that Microsoft has achieved in the enterprise space. While definitely that is where the big bucks have been traditionally, the unfolding mobile revolution provides immense opportunity for targeted business.
An excerpt from Search Engine Watch
Via Paid Content, A Microsoft, Yahoo Tie-Up? from the Wall Street Journal has the details. Kevin and colleague Robert Guth write of there being two factions within Microsoft — the “let’s built it ourselves” group that has been in control so far and the “let’s acquire” group apparently led by Microsoft senior vice president Hank Vigil.
Vigil is said to have led the failed negotiations to combine MSN with AOL. Frankly, a Yahoo deal makes more sense than that. AOL would have provided existing traffic but not solid search technology. Yahoo provides plenty of traffic, along with core search technology and a healthy, first-hand advertiser base.
Microsoft has immense experience on the software side of mobile technologies. Yahoo adds the required experience for targeting consumers. A power packed software approach to topple Google’s Android moves.
While the volleys get thrown about, it will be mobile front that may decide how well the Yahoo investment may prove for Microsoft.