Technological advancements facilitate an easy and convenient connection with people in various parts of the world. The availability of new resources makes sharing of information straightforward. New technologies and tools emerge every year, which calls for entrepreneurs to keep up with the change for a chance to market their products and services, venture into new markets, attract customers, and build their brands. Here are the latest 2020 digital marketing trends you should know.
Chatbot Message Marketing
There are many benefits that chatbots offer to businesses, and more companies will invest in the technology. It helps you handle many routine tasks, which saves you a lot of time to take care of other daily operations and facilitates swift and accurate responses to customer queries, hence increasing customer satisfaction. You can use messenger marketing chatbots to communicate with people who visit your site.
Through chat windows or verbal interactions, businesses can assist consumers in locating the products or services they want. Chatbots enable personalized assistance to their customers without spending many resources to hire people to monitor and communicate with your audience on your website and various social media platforms.
Private Messaging Apps
Many people today, primarily Millennials, communicate mainly through texts, and many companies are now shifting to private messaging applications like Whatsapp, WeChat, and Viber to reach consumers. Major companies have begun experiments towards the monetization of these apps, and with no time, consumers may be able to pay for goods and services directly from the messaging apps.
Whatsapp business allows companies to securely send messages directly to their customers to gain valuable information and benefit from knowing that your recipient received and ultimately read your message. Direct connection to your customers improves your relationships, offers excellent customer service, and cultivates loyalty.
While forms of augmented reality have existed for almost a decade, it remains an emerging technology in marketing strategies aimed at giving consumers unique shopping experience. The development of AR also aims to help businesses drive their sales, and develop their brand through mobile devices. Through augmented shopping, buyers can try products like clothes and make-up without physically visiting the store. It is an exciting growing trend in the retail industry and will keep growing as more businesses realize its benefits.
Augmented reality is valuable in branding because it adds virtual components to materials like brochures and business cards, allowing users to use mobile devices to access useful information. Cutting edge companies use AR to raise their sales numbers and business opportunities.
Many of us perform many activities using our smartphones; there is a growing trend of consumers shopping through their phones, and expected to account for 45% of 2020 e-commerce sales in the United States. Some companies are now venturing into m-commerce through the generation of shoppable posts on social media platforms. m-commerce offers multiple payment methods, omnichannel shopping, and massive growth prospects.
Many people used to use voice searches to run weather queries or play music; however, there’s been a shift in uses and rising popularity in the use of voice assistants like Alexa, Siri, and Cortana. It has penetrated the e-commerce market in 2020, and voice shopping is anticipated to generate $40 billion by 2022. Voice searches increase the utilization of artificial intelligence and the prioritization of semantics in searches and add value to local SEO.
Several marketing technologies help businesses to transform and streamline their marketing strategies, and more will continue to emerge. Keeping and testing emerging trends helps to determine which ones will work for you and lets your customers know that you are well informed.