Mobile Analytics company, Flurry has released some interesting data points relating to the sudden spike in the number of iPhone developers adding their mobile tracking code to new projects. Flurry observed the sudden spike especially when the hype over the launch of the Apple iPad started to build up prior to the launch in February. The very controversial iPad if you still remember will be running on the same OS used by the iPhone.
Flurry observed that the number of developers adding their analytics tracking code to new iPhone OS apps projects increased by three-fold in January as compared to what was supposed to be a waning interest as observed in the early part of December. During that time, developers seem to have been focusing more on the Android platform.
The mobile analytics firm attributes the spike, which incidentally they claim is the biggest so far in the company’s history to the imminent arrival of the iPad. According to Flurry:
“Historically, Flurry has measured surges in new application starts within its system in anticipation of new device launches, including for the Motorola Droid and iPhone 3GS. As such, we hypothesize that excitement generated by Apple’s iPad event in January is driving this growth. For developers who get a jump on customizing their applications for the iPad, there may be an opportunity to stand out early on, and earn more downloads.”
So, are apps developers actually jumping onto the iPad bandwagon and preparing their applications in time for the release of the iPad? Well, Flurry’s data seem to show that this is happening. But, we have yet to see and March is just a couple of weeks away.
Originally posted on February 13, 2010 @ 2:02 am