In times where everything is accessible in a matter of seconds, the attention span of the average consumer has decreased drastically. As the number of competitors vying for their attention on daily basis increases, small business owners need more than basic content to stay out in front. Utilizing visual content such as videos has proven to be a very effective way to capture and hold the attention of audiences. Below, is a look at how incorporating professional videos into your content can increase your exposure and enhance your marketing efforts.
Before getting into the reasons why videos should be incorporated into your marketing campaign, you must first understand the importance of quality. In order to reap the benefits that will be discussed below, businesses must go beyond DIY measures and look to professional resources to help them develop quality videos. Consulting an organization like Lifetime Media, a videographer St Louis-based clients often use, helps you maximize the quality of your visual content to develop a professional video that portrays your message in a way your audience can relate to.
Google Loves It
On search engines like Google, company pages are assessed to determine relevance to keywords and terms searched by online users. Reviewing more than text, Google bots search your entire page for media users can take advantage of. Having a combination of videos, images, and text relevant to your nice and industry gets preferential treatment from Google and essentially gets your company page to the top of search engine results.
Grabs Consumer Attention
The average person spends hours every day absorbing information found online. Of all other mediums used, videos seem to capture their attention the best. It goes without saying that the average person would prefer to view information on a product, service, or cause than read about it to get a glimpse of it from images. A well scripted and edited video entices audiences to want to know more increasing your chances of exposure. Check out video marketing on youtube.
Increased Retention Rates
It is not enough to generate tons of content that isn’t memorable. With the flood of data on the web, businesses must learn how to create content that is easy for their audience to remember. As retention rates for videos far outweigh text-only content, it is apparent that online users prefer learning about products and services through video. Statistics show that content that includes images such as videos can increase consumer engagement by 650 percent. Compared to a whopping 81 percent of consumers who simply skim through text-only content, videos capture the audience’s attention encouraging them to view at least 75 percent of the content before moving on.
Great for Branding
The main goal of marketing is to send a message about your company, products, and services to your target customers. The use of video helps to enhance communications and drive your message home in a way that text-only content and images can’t. They allow you to provide a visual of what you have to offer. Introductory videos allow customers to put a face with a name, which can help them relate, tutorials and demonstrations, provide them with an up close and personal view of what your products or services can do for them and testimonials give them a real-life emotional response from people just like them who have done business with your company.
Well-crafted videos can help increase visibility and traffic, develop credibility, improve your brand, and engage new audiences. If you’re going to develop a winning content marketing strategy, you should most certainly incorporate more videos into your plan. By providing another avenue for your target audience to learn about your brand, you increase your chances of success.