As if it’s not yet a known fact that Facebook is now the no.1 social network worldwide, comScore made an analysis of Facebook’s growth in Europe for the past year. And guess what? Results of the analysis reveal that Facebook increase by 314 percent from Feb 2008 to Feb 2009. Interestingly, these increasing number of audience are not just one-minute visitor of Facebook, but are actually spending an average 3 hours per month visit.
comScore also compared Facebook usage in February 2008 to the usage in February 2009 and found out that while the time spent on Facebook by users accounted for only 1.1 percent of all minutes spent online in Europe in February 2008, this has grown to 4.1 percent in February 2009. Overall social networking usage for Facebook was registered at around 30.4 percent, up from 12.3 percent in 2008.
Drilling down to by country analysis, the comScore data reveals that Facebook is the number 1 social networking site in most countries in Europe. And interestingly, for the first time, it has become the no. 1 most visited social network in Spain. Total visitors in Spain were at 5.7 million. Likewise in Italy, Facebook’s number of visitors reached 10.8 million.
What does these data mean? And what is the significance of Facebook’s increasing popularity among the European social network users? It could be many things actually, but the main importance here is the fact that the social networking site has already captured the European market after being the number 1 social network in the American region. What left for Facebook to conquer are the rest of the other regions. In fact it is actually taking the Asian region by storm.
It will just be a matter of time before Facebook conquers us all. Unless of course Google or Twitter spoil this one for Facebook.