The NPD Group has released a new report entitled “e-Reader Owners: Attitudes and Usage” and this could very well be used by Amazon in its drive to develop the Kindle into a more powerful and interesting ebook reading device.
Based on the report 93% of e-reader owners were found to be either “very satisfied” or “somewhat satisfied” with their device. A mere 2% expressed their dissatisfaction.
Additionally, 60% of the respondents said that the wireless feature of their e-Reader device was their favorite feature. The second most favorited feature was touch-capability with 23% of the respondents saying so. Interestingly, among the many e-readers available in the market today, Amazon seems to be the one with the most stable wireless feature. So, does this mean that most of the respondents have the Kindle as their e-reader? While the 23% may not be Kindle users since only the Kindle DX has the touchscreen feature. Unfortunately, the report did not specify what are the respondents e-readers.
Another interesting finding of the report was that e-Reader owners are still looking for more features for the e-reader. Among those features that they are looking for include longer battery life, more book titles and color screens.
As we all know, Kindle doesn’t have a color screen, so Amazon is probably looking into developing a new Kindle that will support this feature. And what great timing it is that Amazon was reportedly eyeing to buy a start up called Touchco. This company, as you may have guessed specializes in touch-screen technology. Some analysts say that Amazon is preparing its e-readers for the entry of the Apple iPad by March.