Content marketing is thriving in the digital age as people are consuming content at a higher rate than ever whether they realize it or not. This comes in many forms whether it is a video, article, or a podcast so the consumer is becoming a bit more discerning of the content they will spend their time viewing or reading. Content marketing to both individuals as well as businesses is important for those people selling certain products/services. The best thing that can be done is not to alienate one demographic but rather embrace both. The following are tips to succeed in marketing to both businesses and individuals while keeping the budget in mind.
Talking about the features of a massage chair for example can allow a consumer to see the benefits that getting regularly massaged offers. The education of the consumer makes the sales process much easier as you will not have to pitch what a massage chair can do but rather reinforce what it can do. The company blog is the perfect place to educate and even help the company website climb up the search engine rankings. Turning the company website into a resource will also encourage others in the niche to link to articles that were written.
Give Companies Bulk Deals
Content marketing can appeal to companies and one individual in the office can recommend a product or service. This might be all the content marketing team needs to do in order for the sales team to close the deal. Offering a bulk deal on services or products can help make a company’s decision maker feel like they are getting a great deal. Writing for industry publications of your target demographic is important as many companies encourage staff to stay up to date with what is happening in their niche.
Social Media Used For Promotion
Social media is the best platform to promote content regardless of type as it is free to promote and engage with followers. This does not mean that the company social media accounts should just be updated when a blog is written or the company is mentioned. The social media team should engage with others in the industry by sharing other articles as well and sparking conversation. This can help build a company into a thought leader in an industry especially if they have insightful thoughts on specific ongoings in the business niche.
Do Market Research
Having a market research company pinpoint the demographic of the product or service that is being offered is extremely important regardless if you are marketing to companies or individuals. An entire content marketing campaign can be created around the wrong demographic if this is not done. Many times a company will know their main demographic but could be missing out on a smaller demographic that still can increase company profits. A good analytical approach to content marketing needs to be done especially if the company does not have a huge budget for the campaign.
As you can see marketing to businesses and individuals is extremely similar but there are intricacies that can make you successful at both. Take time to see if your content marketing campaign is going to thrive this upcoming quarter!