One of the best ways to generate sales qualified leads (SQL) is to host a conference. One of the worst ways to sell that idea to your non-marketing focused boss is to use terms like SQL. When speaking to non-marketers, avoid marketing jargon.
Eliminating specialized jargon is also good practice for marketing your products, services, and brand. People don’t want to feel like they are being marketed to (targeted). They don’t want to be treated like leads and prospects.