Moore’s law states that the power and speeds of computers will double every two years, and it’s held true. There has been no single factor that has impacted businesses to a greater degree than the ability of computers to perform better. This speed of change and digital capabilities has brought an unprecedented digital revolution and placed greater demands on companies to respond to rapid changes in the marketplace. Here are six digital trends every CEO should know.
The Age of Streams is Upon Us
Your customers have long ago abandoned the concept of static web pages and are increasingly involved with digital streams of information via social media. In order to have a place at the table of relevance the company must act in a way that is relevant to the steam of information and work to stay relevant at all times. Today’s consumers are more informed and are highly aware of the extraordinary range of product choices that are available to them. They make choices based on the recommendations of peers inside the stream. There is no pulling the wool over anyone’s eyes anymore.
Google has Redefined Media
Gone are the day’s when simple keywords offered visibility options. Google changed the rules of search engine ranking so that quality content is now the king of ranking. If you want to stay inside the customer’s awareness bubble then providing quality custom content is a must. This demands that every company no matter their particular vertical is now a media company as well.
You Have More Data Than You Ever Dreamed Possible
Your company has the ability to gain unprecedented insights into the behaviors and desires of your customers. However, in order to gain insight into the mountain of data that is available your company is going to have to take the time to separate the wheat from the chaff which is no easy task. It will require allocating additional resources that will eventually, once the data is defined allow to company to connect at a deeper level with the customer and convert that relationship into sales.
Get Social or Go Away
What this means is that the concept of a company spokesperson speaking from behind a podium is as antiquated as the Dodo bird. The conversation with the consumer has got to be a two way, engaged conversation with a back and fourth dynamic which will eventually challenge the company to develop greater agility in it’s response to customer demands. Remember, they know they have options and will act on those options if they see that your company isn’t responding.
Location, Location, Location
Location data streams are also allowing your company to have greater insight into your customer’s trends. This data is a new type of data that has never in the history of business been available. The data comes from multiple social platforms and lands in multiple ways. Understanding how to benefit from this data will take time and experimentation in order to refine the process.
Privacy No Longer Exists
In fact despite the expressed concerns about privacy issues that are expressed on social media sites customers are more willing to share data, applications, and behaviors than ever before. The disconnect here is that while consumers are concerned about privacy what the consumer considers to be publicly acceptable and what they consider to be private information is being rapidly redefined.
ISOS Technology provides software services and has an expertise in atlassain, including atlassain bitbucket. Alex Garcia is an independent writer and atlassain expert himself.